Fabrics of India, interpreted for world

Designers have given Indian fabrics a western touch to compete in the overseas market.

Clever usage of Indian fabrics with a western interpretation has earned some Indian designers a strong foothold overseas. While getting the pulse of the market, understanding prevailing trends, following forecasts and adhering delivery schedules with quality products have always been key elements for successful exports, textiles have been one of the focal points of western buyers while looking at Indian designer creations.

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Some leading names in the designer wear industry presented their lines at the Tex Styles India – Global Fashions on the Ramp, recently in Delhi.

SABYASACHI MUKHERJEE: Mukherjee showcased his Frog Princess collection: “It’s a collection of stained and printed skirts, dresses and jackets in brocades, silks and crepes,” he says. Mukherjee used the kantha embroidery in a distressed manner, while old bronze coins, tin buttons were used as embellishments.

ROHIT BAL: His all-ivory collection was typically Indian with kurtas, churidars, layers skirts, short and long tops, floor length coats. “My collection, Refection of Purity focussed on gota from Gujarat was the main embellishment,” Bal says. He used chanderi, crinkled muslin highlighting block prints with metallic touch.

ANSHU ARORA SEN: Sen used silk and satin in her collection of straight skirts, neat jackets with fun trimmings. Her prints were floral.

RINA DHAKA: “The brief was to use Indian fabrics and give it a western interpretation” says Dhaka, who showcased saris for summer in georgettes, chiffons and net. “The blouse had details like ruching and had a contemporary look with asymetrically cut styles.

RAJESH PRATAP SINGH: For Pratap it was cotton and linen all the way, with silhouettes inspired from the dhoti or the churidar kurtas. Churidar pants worn with tops had bandhgalas or kimono necklines and skirts. Flourescent threads in lime, fuchsia, yellow were used as surface ornamentation.