Liked Rihanna’s pink eye make-up? Here’s why this look is the hottest trend this season

Pink eye make-up was everywhere during the Fall/Winter 2017 ready-to-wear shows, and the look is also proving a hit away from the catwalk.

Back in February, the fashion world put its stamp of approval on the ‘pink eye’ look, with several fashion houses sending their models down the runway in rosy-hued makeup. From the soft, baby-pink wash of colour at Simone Rocha and Monse to the bright magenta shadow at Vivienne Westwood and the dusky, shimmery tones seen at La Perla, pink was on point everywhere.

The fashion pack embraced the trend immediately. May’s Met Gala saw Rihanna, Selena Gomez, model Taylor Hill and several others put their own unique twist on pink eye shadow for one of the most important red carpet dates in the fashion calendar.

Kylie Jenner’s recent make-up launch featured several raspberry-inspired shades.

While Ri-Ri opted for a vibrant, holographic look that saw her use the ‘draping’ technique to apply pink iridescent colour all the way up to her brows and down to her cheekbones, Selena sported a deep fuchsia shade, sculpted into a thick, winged stripe. Meanwhile, Taylor nailed two trends in one with her berry-toned ‘halo eyes’.

If you want to test the pink eye trend for the new season yourself you’ll be spoiled for choice. Lancome’s new Olympia’s Wonderland collection features a deep burgundy shade as part of its eye shadow palette, while Urban Decay’s new Naked Heat palette features shimmery rose hues alongside darker berry tones. Alternatively, check out Huda Beauty’s highly-anticipated Desert Dusk palette, which launches globally on September 18 and features a raft of pink-hued shades, from amethysts to rose-golds.

Follow @htlifeandstyle for more