Clean drinking water is essential, but choosing the right RO purifier can be overwhelming. To simplify your decision, we’ve compared 5 water purifiers for 2025 from Eureka Forbes Aquaguard, Kent, HUL Pureit, and Native by Urban Company based on filtration technology, features, Amazon ratings, and total cost of ownership (TCO) over 6 years. The TCO includes the upfront cost, maintenance, and filter replacements, giving you a clear picture of long-term value. Whether you’re looking for health benefits, smart technology, or high capacity, this guide helps you make the right choice. Clean water is an investment in your health—choose wisely!
#1 Urban Company Native M1
Filtration: 10-stage RO + UV + Copper
The Urban Company Native M1 comes with an advanced 10-stage purification process, which removes bacteria, viruses, heavy metals, and chemicals while giving you alkaline and copper-charged water. Its multi-micron filters and 3-leaf membrane ensure pure water and balanced mineral retention. And its built-in self-cleaning mechanism ensures your filters last longer. The purifier’s 2-year service interval reduces maintenance hassles and costs. Its sleek, minimal design makes it suitable for urban homes.
Amazon Rating: 4.6/5
TCO (6 years): ₹27,499
Why It’s Great: With low maintenance, advanced filtration, and sleek looks, the Native M1 is a value-friendly choice for modern households.
#2 Kent Grand
Filtration: RO + UV + UF + TDS Controller
The Kent Grand is a reliable and trusted purifier with patented RO technology and UV disinfection. It features a TDS controller to adjust water taste and an 8-liter storage capacity, making it ideal for large families. However, it requires more frequent servicing compared to the Native M1 leading to higher spending on maintenance and filter replacements.
{{/usCountry}}The Kent Grand is a reliable and trusted purifier with patented RO technology and UV disinfection. It features a TDS controller to adjust water taste and an 8-liter storage capacity, making it ideal for large families. However, it requires more frequent servicing compared to the Native M1 leading to higher spending on maintenance and filter replacements.
{{/usCountry}}Amazon Rating: 4.1/5
TCO (6 years): ₹43,990
Why It’s Great: A good choice for families, but its higher maintenance needs make it relatively expensive in the long run.
#3 Aquaguard Sure Delight NXT
Filtration: RO + UV
The Aquaguard Sure Delight NXT offers RO + UV water purification. It features a 7-liter storage tank, energy-saving mode. The sleek design includes an LED water level indicator, but its higher TCO and frequent filter replacements may not appeal to everyone.
Amazon Rating: 4.3 / 5
TCO (6 years): ₹32,749
Why It’s Great: A strong contender for budget buyers, though its maintenance costs are higher making it high on total ownership cost over the years.
#4 HUL PureIT Copper
Filtration: 7-stage RO + UV + Copper Charge
Key Features: The HUL PureIT Copper comes with copper infusion for immunity-boosting water. Its compact and stylish design suits small kitchens, and it operates with low water wastage. However, its 6-stage filtration and frequent maintenance needs may not meet the requirements of larger households.
Amazon Rating: 4.4/5
TCO (6 years): ₹46,490
Why It’s Great: Compact with copper charge, this water purifier is a good option for households needing a large tank capacity, but fewer filtration stages and higher maintenance frequency are drawbacks making it one of the costlier options with maintenance costs
#5 Aquaguard Aura 2x
Filtration: RO + UV + UF + Active Copper + Mineral Guard
The Aquaguard Aura 2x is a premium purifier designed for large families. Its double purification process ensures thorough cleaning, and it features copper infusion for health benefits. The flow rate of 15 liters per hour and a smart LED display with filter change alerts make it a powerful choice, though after the first two years of warranty, the water purifier requires a yearly filter change and maintenance hassle leading to higher TCO. This might not suit smaller households.
Amazon Rating: 4.2/5
TCO (6 years): ₹34,399
Why It’s Great: Ideal for high-usage scenarios, but its cost and maintenance may not justify the investment for smaller families.
Comparison Table
| Model | Filtration Stages | Key Features | Amazon Rating | Product Cost | One-year service cost | TCO (6 years) |
| Urban Company Native M1 | 10-stage RO+UV+ Copper + | No service for 2-year, 10-stage purification with copper and mineral infusion | 4.6/5 | 14499 | 4500 (once in 2 years) | ₹27,499 |
| Kent Grand | RO+UV+UF+TDS Control | Large storage, TDS controller | 4.1/5 | 10999 | 4000 for filter replacement + 2000 for AMC | ₹41,499 |
| Aquaguard Sure Delight | RO+UV | LED water indicators, energy-saving | 4.3/5 | 9499 | 4850 including filter replacement | ₹33,749 |
| HUL PureIT Copper | 7-stage RO+UV | Compact design, low water wastage | 4.2/5 | 21490 | 5000 for filter replacement | ₹46,490 |
| Aquaguard Aura 2x | RO+UV+UF+Copper | 2-year warranty, copper infusion | 4.1/5 | 15999 | 4850 including filter replacement | ₹35,399 |
How TCO Was Calculated
The Total Cost of Ownership (TCO) includes:
- The upfront cost of the purifier.
- Annual maintenance and servicing.
- Filter replacements (every 6-12 months, or 2 years for Native M1).
The Urban Company Native M1’s 2-year service interval reduces maintenance costs, making it a value-friendly choice in the long run.
What to Consider Before Buying
- Water Quality: Test for TDS levels and contaminants.
- Family Size: Choose a purifier with adequate storage.
- Maintenance: Look for low-maintenance options.
- Features: Smart alerts, copper infusion, etc.
- Budget: Consider both upfront cost and TCO.
Final Thoughts
The Urban Company Native M1comes with its 2-year service interval and advanced 10-stage filtration. It’s a hassle-free, future-ready choice that offers excellent value for money with solid filtration technology.