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How AI is cooking up a storm

AI is now cooking, plating and storytelling its way into our feeds.

Updated on: Jun 06, 2026 11:22 AM IST
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As Hansal Mehta brings food, storytelling and AI together, AI-led cooking videos have taken over algorithms. From slick hacks and recipes to hyperreal culinary micro-dramas, here’s a look at what’s cooking and how.

Khana Dil Se

AI serves it hot (AI-generated image)
AI serves it hot (AI-generated image)

Filmmaker Hansal Mehta has collaborated with Chef Shamsher Ahmed, with episodes streaming on Terribly Tiny Tales’ YouTube and Instagram. The show leans into hyperrealism with close-up hand movements, tactile B-roll, and a deliberate absence of faces to focus on the act of cooking itself. The numbers speak to its pull: a veg dhansak video crossed 1.3M views. Other viral recipes include nihari and undhiyu, all anchored in cultural storytelling rather than just instruction.

With over 65K followers, @toon_with_fitness turns making food into full-blown drama, with AI characters. A video on Maharashtrian kothimbir vadi clocked 11.7M views, showing how a woman ended up with spoiled coriander leaves but, rather than throwing it away, turned it into a delicacy.

Nausheen Hashim

With under 10K followers, the page @littleworldcooking_living uses AI animation to bring regional grandmas to life. The characters focus on rustic dishes cooked in the traditional village style, such as gajar ka halwa, patishapta, and even dal chawal. Each recipe represents a different part of India and its culinary traditions.

Toon Toon Mami

Building on the most culturally resonant format, @tinyspicestories leans into a chatty neighbourhood aunty. With 13.4K followers, the appeal lies in simplifying recipes, from high-protein idlis and aloo parantha to filmmaker Farah Khan’s roast chicken. The storytelling extends beyond the kitchen, as the character steps out to buy the ingredients. The Chettinad tangdi masala video crossed 1.4M views.

Everyday FoodLife

Apart from sharing recipes, some accounts also share cooking hacks. With 361K followers, @everydayfoodlife leans into AI-led animation to simplify everyday cooking. The videos focus on practical kitchen hacks and common mistakes to avoid, turning basic recipes into quick, visually engaging explainers, such as how to make poha, mango smoothie, omelette, etc.

 
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