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'End of day consumer pays': Ashneer Grover reacts to UPI merchant fee, says 'call it tax'

Ashneer Grover questioned the merchant charge on UPI despite the government's clarification that the move won't impact consumers.

Published on: Sep 16, 2026, 11:35:41 IST
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Entrepreneur Ashneer Grover on Tuesday reacted to the recent announcement of a merchant charge on UPI transactions above 2,000 and said that the move does stand to ultimately impact consumers.

Ashneer Grover, co-founder of BharatPe, resigned from the company in 2022. (Twitter/@Ashneer_Grover)
Ashneer Grover, co-founder of BharatPe, resigned from the company in 2022. (Twitter/@Ashneer_Grover)

In a TV interview, the former BharatPe co-founder questioned the move to impose a fee on merchants accepting UPI payments above 2,000, despite the government's clarification that UPI payments between two individuals will remain free of charge, irrespective of the amount.

Grover argued that any levy imposed with respect to UPI payments should clearly be called a “tax”. In an interview with Times Now, Grover was asked about the argument that only those who can “afford” the fee are being asked to pay it. Shredding the logic, Grover answered: “Then call it tax. Why are you calling it a ‘charge’, ‘MDR’, or claiming that it won't affect the customer?".

Deep Dive

What are the implications of the new 0.4% MDR on UPI transactions above ₹2,000?

The 0.4% MDR applies to person-to-merchant UPI transactions exceeding ₹2,000, with a maximum cap of ₹300, aimed at reinforcing payment infrastructure without affecting consumer costs directly.

Why is the introduction of an MDR on UPI transactions considered controversial?

Critics argue that despite being billed as a merchant charge, the MDR essentially acts as a tax that could ultimately burden consumers, as higher costs could be passed indirectly through increased prices.

How does the MDR framework ensure that consumers do not pay additional costs?

The framework prohibits merchants from passing MDR charges onto customers, ensuring consumers only pay the posted price on transactions, with predefined fees for specific sectors like fuel and insurance.
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Citing an example, Grover asked if one would be willing to pay 500 every month for breathing just because they can “afford” it. “Is there any logic to it?,” he asked. A video of his interaction went viral.

Later in an X post, Ashneer Grover also listed some figures to question the move impose the merchant fee. Without naming the timelines of the said gains, Grover claimed that the RBI surplus to the government stood at 2.87 lakh crore (US$30 billion), while total listed bank profits stood at 4.11 lakh crore (US$42 billion).

He also said that National Payments Corporation of India (NPCI)—the operator of UPI—reported a pre-tax surplus of 1,888 crore (US$200 million).

Also Read: Can merchants pass UPI charges to buyers? Key questions on MDR, its implementation answered

“So, who is facing any loss from UPI and which subsidy is the government paying on UPI?,” Grover asked. In another dig at the move, Grover also cited the high cost of running ATMs and cash logistics suggested shutting them down and promote UPI instead.

Will consumers be impacted?

The government has clarified that the merchant charge only applies to payments above 2,000 and does not apply to person-to-person transactions of any amount.

Even so, when asked about the argument that consumers will remain unaffected under the new norm, Grover disagreed. Citing the example of petrol prices, the entrepreneur said in the interview: "The government says we collect excise from oil companies, the consumer won't be affected. But is that the case? We pay 100 at the pump for a petrol that costs 40-50, all because of the excise and tax....End of the day who pays? Whether it is tax or any other charge, the consumer pays."

Also Read: UPI merchant fees: What to know about person-to-person payments, monthly quota

Notably, the government has said that around 96% of merchant transactions will remain unaffected due to the charge because they are either below 2,000 or covered by the zero-MDR framework for small merchants.

The mandate of a merchant fee on accepting transactions above 2,000 takes effect starting October 15.

 
ABOUT THE AUTHOR
Poorva Joshi

Poorva Joshi is a Senior Content Producer with nearly five years of experience in journalism. She covers Indian politics and geopolitics, with a focus on diplomatic relations, trade negotiations, and economic policy between countries. She has previously worked at India Today, CNN-News18 and India TV. Over the years, she has reported extensively on major national and international developments, including the Air India plane crash, the Pahalgam terror attack, India–US trade tensions, tensions in the Middle East, high-profile crime stories in India, multiple state Assembly elections, and the 2024 Lok Sabha elections. She spearheaded the Bihar Assembly elections live blog, which drew over one million users to the Hindustan Times website. Her reporting on India–US tariff and trade tensions has consistently driven strong readership and engagement for the platform. In addition to reporting, she has spent a significant part of her career leading newsroom shifts, ideating stories, editing and fine-tuning copies, and seeing coverage through from planning to publication, alongside writing original articles. At HT, she received the Insta Award for being the top contributor to the HT News Team in November.

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