Virat Kohli, Alia Bhatt in Modi govt’s Women’s Day campaign

Actors Alia Bhatt, Priyanka Chopra and cricketers Virat Kohli and Virender Sehwag among other celebrities are highlighting equal opportunity for women, the government’s social media campaign

Bollywood heartthrob Alia Bhatt and Indian cricket captain Virat Kohli are among the celebrities who will participate in the Centre’s gender equality campaign “WeAreEqual” on the International Women’s Day.

Actor Alia Bhatt and cricket captain Virat Kohli will participate in the campaign which will highlight the need for equal opportunity to women. (HT photos)

Other celebrities who have agreed to join the campaign include actor Priyanka Chopra, former cricketer Virendra Sehwag and boxer Mary Kom.

The social media campaign was launched recently by Union women and child development (WCD) minister Maneka Gandhi to highlight the need for an equal opportunity to women in the field of education, health, nutrition, safety and dignity.

It is part of a series of events planned to coincide with the International Women’s Day on March 8.

“These celebrities will spread the message on gender equality on Twitter and Facebook. For instance, wrestler Sangram Singh has posted (on Twitter) with the message ‘Women Hain Toh Men Hai #We AreEqual,” a senior WCD ministry official said.