Carrier India, a part of Carrier Corporation, one the major players in the Air-conditioning and Commercial Refrigeration market, has appointed Lintas IMAG as its agency for integrated marketing communications consultancy.
The agency will provide services such as creative, media buying, planning, public relations and direct marketing.
Lintas IMAG will be responsible for complete strategic planning and implementation of the above-mentioned services. A contract between the two has been signed for a year beginning December 2005.
Commenting on the signing of the contract Krishan Sachdev, Director Marketing, Product Management & Engineering, Carrier India, said "We are looking forward to this association between Carrier India & Lintas IMAG as partners towards an integrated marketing strategy planning & implementation. Lintas, as a Consultancy, is respected for all its service offerings in the communication industry and it is our belief that this association will help enrich the brand image of Carrier India."