Forget downturn, it’s time to party
It’s tough to say whether the recession actually affected watering holes and its consumers. But, it certainly slowed down the stream of expensive international artistes in city clubs. But if the two relatively big acts performing in Delhi this week is anything to go by, the money is rolling in again, reports Malvika Nanda.india Updated: Jun 17, 2009 00:07 IST
It’s tough to say whether the recession actually affected watering holes and its consumers.
But, it certainly slowed down the stream of expensive international artistes in city clubs.
But if the two relatively big acts performing in Delhi this week is anything to go by, the money is rolling in again.
On Tuesday, the 2007 Rock and Roll Hall of Fame inductee, Hip-Hip pioneer Grandmaster Flash (GMF) will be performing at Pure… by Kuki. Flash was one of the first Hip-Hop/Rap artists to be inducted in the Rock and Rock Hall of Fame along with the Furious Five.
DJ Rummy Sharma, part owner and promoter of Kuki believes that the mood of city revellers has elevated.
“With the market doing well and a strong government back in power, there is a general feel good sentiment around. So the ghost of recession is slowly leaving us, people are beginning to spend comfortably again. This gave us the strength to bring a legend like GMF down.”
While Flash says he had a longstanding wish to come to India, he isn’t just here for the show. “I feel India has a significant following for Hip-Hop and Rap music, so I’m also going to be looking our for talent. I plan to get a good number of world-class Hip-Hop and Rap artistes to India in the near future.”
“If this gig goes off rather well than there’s no stopping us, we may soon have artistes like Puff Daddy, DJ Jazzy Jeff and Will Smith performing here,” Sharma added.
On Friday, Elevate at Noida’s CentreStage Mall is hosting British dance music DJ Dave Seaman who has produced music for the likes of Kylie Minogue, Pet Shop Boys, David Bowie and U2, among others.
Manpreet Chadha, Elevate’s corporate head, said: “Entertainment must go on in darkest times but a solid government and encouraging stock market situation ensures a good footfall. Things have improved and we are more confident about investing money in artistes of Seaman’s stature.”
Event circuit sources label both Seaman and GMF in the Rs 10 lakh plus category.
Deepali Narula of F Bar and Lounge, Ashoka said: “Although we have been lucky to get a steady footfall in the last few months, things are certainly looking up. Sponsors are coming forward again. But since Ashoka is undergoing renovation, we’ll have to wait.”
But Dhiraj Arora of Shalom and Six Month Story feels people are treading with caution. “Sponsors and even club owners like me I feel are holding on to their budgets for now. I think it’s a better idea to do a bigger splash with the entire budget closer to the season (autumn/winters for Delhi). I think the latter half of the year this time should be quite eventful,” he said.
First Published: Jun 16, 2009 23:56 IST