Raymond Apparel Ltd (RAL) today launched its first Zapp! store in Ahmedabad which will exclusively cater to the children's apparel needs.
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RAL which is a 100 per cent subsidiary of Raymond Limited had a few months back announced its entry into the chidren's apparel segment with the introduction of its kids wear brand, `Zapp!' which will cover an entire spectrum of children's lifestyle products that includes apparels and accessories.
The apparel store is targeted at kids between the age group of four to 12 years.
This store which opened today in Ahmedabad is part of the Raymond's plans to set up around 10 Zapp! store across important cities in India this year.
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