In a bid to make Mumbai roads free of potholes, Brihanmumbai Municipal Corporation (BMC) has come up with an unusual social media challenge. Taking to Twitter, the authority dropped tweets inviting people to participate in “Pothole Challenge 2019” and get rewarded.
People dropped all sorts of comments on BMC’s ‘Pothole Challenge 2019.’ (Twitter/@mybmc)
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The challenge invites people to click pictures of potholes or take selfies with them and upload the images via Fixit app. The images will automatically get geo-tagged in the app. The potholes, however, have to be three inches or deeper and should be at least one-foot-long in length.
According to terms and conditions set by the BMC, a person can report two potholes and he or she will get an award up to ₹500. However, the catch is that the person will get the money only if the BMC fails to repair the pothole within 24 hours.
Take a look at the tweets shared by the BMC:
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Twitter dropped all sorts of comments on both the posts. While some appreciated the initiative, others were not-so-happy. Here’s how people reacted:
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Twitter dropped all sorts of comments on both the posts. While some appreciated the initiative, others were not-so-happy. Here’s how people reacted:
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Back in September, the BMC launched the Fixit app to create better roads around Mumbai. Presently, the app is available only for Android users.
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience.
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