Burberry burns outfits worth 28 million pounds annually: Report | lifestyle | Hindustan Times
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Burberry burns outfits worth 28 million pounds annually: Report

According to a report by The Times, the upmarket clothing line, famous for its checked design, has destroyed 90 million pounds of products in the past five years.

lifestyle Updated: Jul 19, 2018 21:16 IST
Burberry,Burberry clothes,designer label
Models present creations from the Burberry collection during their catwalk show on the second day of London Fashion Week Autumn/Winter 2018 in London on February 17.(AFP File photo)

Designer fashion label Burberry burns 28 million pounds worth of its luxury outfits every year to stop “wrong people” from buying them.

Burberry does so to protect the brand and to prevent it from being sold at discount prices on the “grey market” and to the “wrong people”, reports thesun.co.uk

According to a report by The Times, the upmarket clothing line, famous for its checked design, has destroyed 90 million pounds of products in the past five years.

Burberry says it uses special incinerators which harness the energy.

The brand said it took the issue of waste “extremely seriously”. The company said the practice of destroying excess stock is common across the retail industry.

First Published: Jul 19, 2018 21:13 IST