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UP: Minister for promotion of desi cow milk products

“Promotion of cow milk products will ensure protection of cows. Anyone who promotes desi cows and keeps them would be given Nand Baba Award of Rs 51,000.”

Published on: Oct 12, 2017, 15:26:16 IST
Hindustan Times, Lucknow | By , LUCKNOW
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State-level control room having data of all milk producers being set up, says Laxmi Narayan Chaudhary

Cabinet minister for dairy development, Laxmi Narayan Chaudhary with the recipients of Gokul Awards at Ganna Sansthan in Lucknow. (HT Photo)
Cabinet minister for dairy development, Laxmi Narayan Chaudhary with the recipients of Gokul Awards at Ganna Sansthan in Lucknow. (HT Photo)

Cabinet minister for dairy development, Laxmi Narayan Chaudhary on Wednesday emphasised on promotion of products made from desi cow milk.

“Promotion of cow milk products will ensure protection of cows. Anyone who promotes desi cows and keeps them would be given Nand Baba Award of Rs 51,000,” said Chaudhary while addressing a gathering of milk producers on the occasion of Gokul Award Ceremony at Ganna Sansthan.

He said the rate of desi cow milk would be brought on par with the other cow and buffalo milk.

“Desi cow milk contains lesser fat and it could be promoted for fitness conscious people. But for that, perfect marketing of desi cow milk is required,” he emphasised.

He said the kids of those milk vendors who supply milk through Data Processing Milk Collecting Unit (DPMCU) will be awarded scholarships in school. Besides, such milk vendors would be given all facilities to increase milk production.

With the help of DPMCU, milk producers will be getting immediate information about the quality, quantity and the cost of the milk. This will enable direct payments into their account, drive touts out of system and bring in more transparency.

The minister said the state government plans to install data processing milk collection units in 12,859 cooperative milk societies in three years. At present, 600 societies have installed DPCMU.

On the occasion, he launched assorted sweets prepared by Parag and praised their management for producing quality products despite tough competition in the market.

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ABOUT THE AUTHOR
Anupam Srivastava

Anupam Srivastava is a Special Correspondent with Hindustan Times, Lucknow, with over 26 years of experience in journalism. A widely travelled reporter, he is known for producing impactful exclusives, investigative reports, and in-depth analyses across environment, science, healthcare, women's issues, human-interest stories, civil aviation, surface and inland water transport, agriculture, urban and rural development, governance, public policy, politics, culture, music, and literature. Recognised for his meticulous research and evidence-based reporting, he has consistently highlighted issues that directly affect the lives of ordinary citizens, exposing governance gaps, policy failures, and environmental concerns while amplifying the voices of underserved communities. His reporting has influenced public discourse and contributed to administrative action and policy interventions, including the Uttar Pradesh government's decision to accord river status to the Kukrail instead of a drain after his reportage brought the issue into focus. His commitment to public-interest journalism has earned him prestigious awards for excellence in reporting on environment, science, literature, and culture. Combining investigative journalism, data-driven analysis, and compelling storytelling, Anupam Srivastava continues to produce journalism that informs, influences, and promotes accountability, firmly upholding the values of an independent and responsible press.

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