Photos: Masks and no air kissing at Covid-era catwalks in Milan

As the COVID-19 pandemic forced luxury houses to shut shops and idle manufacturing sites, brands cancelled events or opted for audience-free, digital-only formats, such as the Paris Haute Couture showcase earlier this month. The French fashion world aims to return to physical shows in September. However, Italian brands Dolce & Gabbana and Etro held physical shows with guests on Wednesday. These will be the first real-world fashion events by major luxury labels since the easing of lockdown restrictions in much of Europe. Staff, models and guests have all received safety instructions and must respect social distancing rules. Masks will be compulsory backstage and for the audience.

Updated on: Jul 15, 2020 7:16 PM IST

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Updated on Jul 15, 2020 7:16 PM

Models are seen at the backstage of the Etro Spring/Summer 2021 Men's collection and Women's pre-collection livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. (REUTERS)

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Updated on Jul 15, 2020 7:16 PM

Models and dressers are seen at the backstage of the Etro Spring/Summer 2021 Men's collection and Women's pre-collection livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. (REUTERS)

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Updated on Jul 15, 2020 7:16 PM

A model and dressers are seen at the backstage of the Etro Spring/Summer 2021 Men's collection and Women's pre-collection livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. (REUTERS)

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Updated on Jul 15, 2020 7:16 PM

A model and dressers are seen at the backstage of the Etro Spring/Summer 2021 Men's collection and Women's pre-collection livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. As the COVID-19 pandemic forced luxury houses to shut shops and idle manufacturing sites, brands cancelled events or opted for audience-free, digital-only formats, such as the Paris Haute Couture showcase earlier this month. (REUTERS)

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Dressers are pictured backstage before the Etro Spring/Summer 2021 Men's collection and Women's pre-collection in a livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. (REUTERS)

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A model presents a creation from the Etro Spring/Summer 2021 Men's collection and Women's pre-collection in a livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. (REUTERS)

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Updated on Jul 15, 2020 7:16 PM

A model presents a creation from the Etro Spring/Summer 2021 Men's collection and Women's pre-collection in a livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. The French fashion world aims to return to physical shows in September. (REUTERS)

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Model Taylor Hill has her hair done at the backstage of the Etro Spring/Summer 2021 Men's collection and Women's pre-collection in a livestreamed show at the Four Seasons hotel, amid the coronavirus disease (COVID-19) outbreak, during Milan Digital Fashion Week in Milan, Italy, July 15, 2020. (REUTERS)