Photos | Sindhu: A fashion show celebrating 10 years of Good Earth Sustain

Fashion label Good Earth celebrated a decade of its apparel ‘Sustain’ through a fashion presentation ‘Sindhu’ at the IGNCA Stadium in New Delhi. The collection traversed the living history of the ancient land of the Indus Valley Civilisation through its fabrics, motifs, weaves, embellishments, and clothing, as seen through the Good Earth lens. Just as the culture that inspired it, the collection was a melting pot of a variety of textiles and crafts both traditional and contemporary influenced by the sartorial history of the region. Select styles of the Sindhu collection will launch at Good Earth Khan market on October 24.

Updated On Oct 21, 2019 07:46 PM IST
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Good Earth celebrated ten years of its clothing label – Sustain by hosting its first independent fashion presentation – Sindhu, at the Indira Gandhi National Centre for Arts, New Delhi. The magnificent showcase presented the story of our heritage through an immersive journey down the river Indus. (Rajesh Kashyap / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

Good Earth celebrated ten years of its clothing label – Sustain by hosting its first independent fashion presentation – Sindhu, at the Indira Gandhi National Centre for Arts, New Delhi. The magnificent showcase presented the story of our heritage through an immersive journey down the river Indus. (Rajesh Kashyap / HT Photo)

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Visitors at the show. The collection traversed the living history of this ancient land through its fabrics, motifs, weaves, embellishments, and clothing, as seen through the Good Earth lens. Just as the culture that inspired it, the collection was a melting pot of a variety of textiles and crafts both traditional and contemporary influenced by the sartorial history of the region. (Paroma Mukherjee/ HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

Visitors at the show. The collection traversed the living history of this ancient land through its fabrics, motifs, weaves, embellishments, and clothing, as seen through the Good Earth lens. Just as the culture that inspired it, the collection was a melting pot of a variety of textiles and crafts both traditional and contemporary influenced by the sartorial history of the region. (Paroma Mukherjee/ HT Photo)

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An exhibit of textiles and crafts dedicated to India’s nomadic communities. Sindhu marked the coming together of Good Earth’s entire design team through a collection of 72 ensembles including Good Earth’s first-ever Menswear collection all showcased inside a modern Karvanserai that was created for the show. The Karvanserai was surrounded by a unique exhibit area that was an immersive display of the cultural context and design process of Sindhu. (Paroma Mukherjee / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

An exhibit of textiles and crafts dedicated to India’s nomadic communities. Sindhu marked the coming together of Good Earth’s entire design team through a collection of 72 ensembles including Good Earth’s first-ever Menswear collection all showcased inside a modern Karvanserai that was created for the show. The Karvanserai was surrounded by a unique exhibit area that was an immersive display of the cultural context and design process of Sindhu. (Paroma Mukherjee / HT Photo)

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Artefacts and prints from the Indus Valley Civilisation on display at the venue. Speaking on this milestone, Mrs Anita Lal, Founder and Creative Director, Good Earth said, “Good Earth Sustain was launched in 2009 with the idea of creating elegant daily wear that celebrates Indian crafts through timeless styles rooted in our textile traditions. Sindhu is a very special collection for us.” (Paroma Mukherjee / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

Artefacts and prints from the Indus Valley Civilisation on display at the venue. Speaking on this milestone, Mrs Anita Lal, Founder and Creative Director, Good Earth said, “Good Earth Sustain was launched in 2009 with the idea of creating elegant daily wear that celebrates Indian crafts through timeless styles rooted in our textile traditions. Sindhu is a very special collection for us.” (Paroma Mukherjee / HT Photo)

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According to Mrs. Lal, Sindhu is not just a celebration of shared culture, but also a tribute to the nomadic groups, travellers, traders, innovators, patrons, lovers, artisans, so many who were intermediaries of a multitude of ideas and innovations from one place to another; the Banjaras, Rabaris, Kutchis, gypsy tribes like the Romani and numerous others with intermingled stories, that have enriched our culture and rendered our heritage unparalleled. (Rajesh Kashyap / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

According to Mrs. Lal, Sindhu is not just a celebration of shared culture, but also a tribute to the nomadic groups, travellers, traders, innovators, patrons, lovers, artisans, so many who were intermediaries of a multitude of ideas and innovations from one place to another; the Banjaras, Rabaris, Kutchis, gypsy tribes like the Romani and numerous others with intermingled stories, that have enriched our culture and rendered our heritage unparalleled. (Rajesh Kashyap / HT Photo)

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Singer Kutle Khan performs live at the show. The pivotal craft of the collection is Ajrak, A time-honoured craft of the communities of Kutch, that has been explored in new, contemporary prints and patterns recreated in different mediums such as the Fostat Brocade, a 15th century, hand-blocked Ajrakh pattern originally from Gujarat, but found in Fustat Egypt, which has been reinterpreted in silk brocade by the master weavers of Benaras. (Good Earth / Peepul Consulting)
Updated on Oct 21, 2019 07:46 PM IST

Singer Kutle Khan performs live at the show. The pivotal craft of the collection is Ajrak, A time-honoured craft of the communities of Kutch, that has been explored in new, contemporary prints and patterns recreated in different mediums such as the Fostat Brocade, a 15th century, hand-blocked Ajrakh pattern originally from Gujarat, but found in Fustat Egypt, which has been reinterpreted in silk brocade by the master weavers of Benaras. (Good Earth / Peepul Consulting)

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Besides Ajrak, Sindhu showcased the richness of crafts from across the country - traditional Mashru from Bhuj along with lighter, cotton silk stripes in bright jewel tones handwoven in Benaras, Bandhini tie-and-dye with highlights of the painstaking rai-dana variety from Bhuj, and the folk Chaand (crescent Moon) motif from Bikaner, Punjabi Phulkari, Sindhi taanka (embroidery), Rabari mirrorwork, folk beading, varq, leheriya and hand-block prints. (Rajesh Kashyap / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

Besides Ajrak, Sindhu showcased the richness of crafts from across the country - traditional Mashru from Bhuj along with lighter, cotton silk stripes in bright jewel tones handwoven in Benaras, Bandhini tie-and-dye with highlights of the painstaking rai-dana variety from Bhuj, and the folk Chaand (crescent Moon) motif from Bikaner, Punjabi Phulkari, Sindhi taanka (embroidery), Rabari mirrorwork, folk beading, varq, leheriya and hand-block prints. (Rajesh Kashyap / HT Photo)

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Just as the Indus Valley Civilisation saw an amalgamation of styles from across borders, regions and cultures, Sindhu presented a multitude of traditional and contemporary silhouettes. Salwars, knee-length kurtas (pashka), chogas, large shawls or chadars, long jackets, kediyo tops with long dresses, dushalas, lehengas, angrakhas, and saris were seen in traditional womenswear. (Paroma Mukherjee / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

Just as the Indus Valley Civilisation saw an amalgamation of styles from across borders, regions and cultures, Sindhu presented a multitude of traditional and contemporary silhouettes. Salwars, knee-length kurtas (pashka), chogas, large shawls or chadars, long jackets, kediyo tops with long dresses, dushalas, lehengas, angrakhas, and saris were seen in traditional womenswear. (Paroma Mukherjee / HT Photo)

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While a range of structured jackets, pants, short tops, overlays, and flowing maxis were some of the contemporized silhouettes of the collection. Select styles of the Sindhu collection will launch at Good Earth Khan market on October 24. The collection will be retailed through pret drops across the year and also via bespoke orders. (Rajesh Kashyap / HT Photo)
Updated on Oct 21, 2019 07:46 PM IST

While a range of structured jackets, pants, short tops, overlays, and flowing maxis were some of the contemporized silhouettes of the collection. Select styles of the Sindhu collection will launch at Good Earth Khan market on October 24. The collection will be retailed through pret drops across the year and also via bespoke orders. (Rajesh Kashyap / HT Photo)

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