After a plane in Kabali colours, Rajini’s now on a double decker bus

For its Hindi version, FoxStar Studio is going all-out in promoting Kabali. It has taken over a bus for the purpose. And its called Kabali bus.

Only Rajinikanth can do this, taking over both land and sky to promote his film, Kabali. After surprising his fans by painting an entire plane in Kabali colours, we now have a double decker bus in Mumbai sporting the film’s livery.

Painted in the colours of Kabali. (Twitter/foxstarhindi)

In an effort to cash in on the film’s craze, FoxStar Studio launched a ‘Kabali bus’, a double deck bus painted with posters. It will start from Wadala bus depot in the city, and make its way to InOrbit Malad via Aurora theatre in Matunga. It will stop at Dadar, Bandra and Andheri, enroute. Aurora theatre has a strong association with Rajinikanth. It has, in the past, seen long runs of his films.

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Aurora theatre is an important stop for the Kabali bus.

In the past, Rajinikanth has tried to reach out to the rest of India but he failed to make a mark. This was in the ’80s but with the advent of brand ‘Rajinikanth’ and his trademark mannerisms, he have slowly created a fan-base up north as well.