Jeff Sperbeck, John Elway’s longtime agent, dies after tragic golf cart accident

Jeff Sperbeck, longtime agent and friend of NFL legend John Elway, has died after a tragic golf-cart accident that left him on life support

Updated on: May 1, 2025, 24:15:05 IST

By Yash Nitish Bajaj

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Jeff Sperbeck, longtime agent and friend of NFL legend John Elway, has died after a tragic golf-cart accident that left him on life support, TMZ reported on Wednesday, citing officials. The former quarterback's agent fell off the back of the cart, which was being driven by Elway. He was 62 years old.

Jeff Sperbeck (R), agent of NFL legend John Elway, has died (Facebook)

The Riverside County coroner confirmed Sperbeck's death in a press release. The sports agent was injured after a fall from the golf cart in La Quinta on Saturday. According to TMZ, Elway was driving the cart. The 62-year-old was on the passenger seat, ESPN reported, citing sources, and hit his head. He had been on life support.

TMZ further added that there was ‘no indication that Elway was driving negligently’. The Hall of Famer reportedly called 911 himself. Sperbeck was found unconscious, but breathing.

Who was Jeff Sperbeck?

Jeff Sperbeck was an NFL agent and business advisor who represented over 100 NFL players during his 30-year career. He was best known for his long-standing professional and personal relationship with NFL Hall of Fame quarterback John Elway, whom he began managing in 1990. Sperbeck served as Elway’s sports agent, business manager, and business partner, playing a key role in Elway’s career and post-retirement ventures. Together, they co-founded 7Cellars, a California winery, in 2013, with Sperbeck acting as president and CEO. He also founded The NOVO Agency Inc. in 2009, representing high-profile clients like Ronnie Lott, Jim Plunkett, Joey Porter, and Trent Dilfer.

“VERY SAD NEWS: #NFL legend John Elway’s best friend and agent Jeff Sperbeck passed away today. Sad. Thoughts and prayers to John and the Sperbeck family,” one person paid tribute on X, platform formerly known as Twitter.

“Rough stuff, knowing you killed your best friend, even if it was an accident,” another one added.

ABOUT THE AUTHOR
Yash Nitish Bajaj
Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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