Nintendo to increase U.S. prices on original Switch products amid tariff pressures

Nintendo is set to raise prices on several Switch models and accessories in the U.S., following new tariffs and months after launching the Switch 2 console.

Nintendo has announced that it will raise prices on several of its original Switch products and accessories in the U.S. The price hike will affect the original Nintendo Switch, Switch Lite, Switch OLED, Alarmo, and other related items. This change comes nearly eight and a half years after the first Nintendo Switch launched and roughly two months after the release of the Switch 2, which quickly became the fastest-selling console in North America.

Nintendo will raise prices on several Switch models and accessories in the U.S. starting August 3. (Nintendo)

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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The new prices will take effect on August 3. Nintendo attributed the changes to "market conditions," though industry experts believe the move is linked to recent U.S. tariffs on imports from countries where Nintendo manufactures its hardware.

Nintendo Switch: Price Increase Details

Nintendo has recently shared the news in a brief statement on its website on August 1. The company said it is adjusting prices for some products in the U.S. but does not plan to raise the price of the new Switch 2 console, its games, or online service subscriptions at this time. However, Nintendo acknowledged that future price changes might be necessary.

The exact new prices were not confirmed by Nintendo directly, but a user on the social media platform X, known as Wario64, spotted that Target briefly raised prices on several Nintendo items before reversing them. The observed price changes include:

• Nintendo Switch: increased from $300 to $340
• Nintendo Switch Lite: increased from $200 to $230
• Nintendo Switch OLED Model: increased from $350 to $400
• Nintendo Alarmo: increased from $100 to $110
• Joy-Con 2 Controllers: increased from $95 to $100

Impact of U.S. Tariffs

Daniel Ahmad, a video game industry analyst at Niko Partners, linked these price hikes to tariffs the U.S. imposed on goods from Vietnam, China, and Japan, countries important to Nintendo’s production chain. Ahmad noted that these tariffs could lead to future price increases for the Switch 2 as well, Android Police reported.

Other tech companies have also raised prices in response to the tariffs. Microsoft raised Xbox hardware prices but reversed a planned increase on game prices. Brands like OnePlus, Lenovo, and Remarkable have also adjusted their product prices in the U.S. since the tariffs took effect.

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