Tinder takes on fake profiles in India with new ‘Face Check’ feature: Here’s how it works

Tinder is rolling out a new feature in India to verify users’ identities, which aims to cut down fake profiles and online dating scams.

Scrolling through dating apps often brings moments of doubt: Was that charming message real, or was it sent by a bot? Fake profiles and scammers have quietly made their way into India’s dating scene, complicating the search for genuine connections. Tinder aims to tackle this issue with a new safety feature designed to verify users and reduce deception.

Tinder Face Check Profile Verification Feature

Tinder launches a new feature in India to fight fake profiles and protect users’ safety. (Pexels)

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

Read moreRead less

Tinder has introduced Face Check in India, a feature that asks users to take a short video selfie before swiping. The system compares the video to the profile photo, and if it matches, the user receives a blue Photo Verified badge, which shows authenticity to potential matches. The goal is straightforward: ensure that the person behind the profile is real.

Yoel Roth, Senior Vice President of Trust and Safety at Match Group, Tinder’s parent company, said, “Face Check is arriving in India at a time when online authenticity has never been more important. It gives people another tool to focus on building genuine connections.” The feature emphasizes trust over technology, aiming to make dating more secure without complicating the user experience.

Indian users have shown a growing focus on safety. Tinder’s Modern Dating Report highlights that about half of Indian daters prefer meeting in public spaces, and over a third use video calls before in-person meetings. Features that confirm authenticity are becoming as critical as the chemistry between matches.

Tinder has steadily added tools to protect users, including ID verification and alerts like “Are You Sure?” when a questionable message is sent. Face Check builds on these measures by providing a quick, personal, and visible form of verification that users can rely on.