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Why does Apple unveil a new iPhone every year? Tim Cook explains

Apple unveiled its iPhone 15 at the ‘Wonderlust’ event on September 12. The new model comes with a USB-C charging port, the first for any iPhone

Published on: Oct 15, 2023 04:36 PM IST
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Technology giant Apple unveils the new lineup of flagship iPhone every year. The annual event is witnessed by billions of people across the world. The iPhone enthusiasts eagerly wait for the latest version of the premium smartphones. Since iPhone 1's launch in 2007, the smartphone has witnessed 15 upgrades till now.

But is it really necessary to launch a new iPhone every year? Apple chief executive officer Tim Cook was asked this question while speaking to Brut recently.

He replied,"I think having an iPhone every year for those people that want is a great thing. And what we do is we allow people to trade in their phones. And so, we resell that phone if it's still working. And if it's not working, we have got ways of disassembling it and taking the materials to make a new iPhone out of".

Apple unveiled its iPhone 15 at the ‘Wonderlust’ event on September 12. The new model comes with a USB-C charging port, the first for any iPhone. The move reflects requirements from European regulators to use USB-C and allows the use of the same charging cables already used for iPads and Macs.

Both the iPhone 15 Pro and other models have a brighter display, 48 megapixel camera and 100 per cent recycled cobalt in the batteries.

Apple CEO Tim Cook holds a new iPhone 15 Pro during the 'Wonderlust' event at the company's headquarters in Cupertino, California on September 12. (Reuters file)
Apple CEO Tim Cook holds a new iPhone 15 Pro during the 'Wonderlust' event at the company's headquarters in Cupertino, California on September 12. (Reuters file)

The iPhone 15's satellite connectivity can now be used to summon roadside assistance. It has rolled out the feature with the American Automobile Association (AAA) in the United States.

The iPhone 15 Pro can capture what it calls "spatial videos" by using two of the device's cameras to capture a three-dimensional video. Those videos will be viewable on Apple's Vision Pro headset that is due out early next year.

The iPhone 15 costs 79,900 while the iPhone 15 Plus costs 89,900. The iPhone 15 Pro is worth 1,34,900 while the iPhone 15 Pro Max is worth 1,59,900.

 
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HT News Desk

Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.

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