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Vir Sanghvi

The Taste by Vir Sanghvi: How Taj transformed a London hotel into a luxury icon

St James Court, a prestigious London hotel, was once in disarray but transformed by the Taj Group.

Published 8 days ago

The Taste by Vir Sanghvi: The culture of queuing up outside a restaurant

It’s a restaurant's choice to allow queues outside. But it does tell you something about how they regard their customers.

Published 14 days ago

The Taste by Vir Sanghvi: How jhal moori became India’s most talked-about snack

Jhal moori has gained unprecedented fame following Prime Minister Modi's unscheduled stop during the Bengal assembly election campaign. Picture generated by ChatGPT.

Published 69 days ago

The Taste by Vir Sanghvi: Why hotels love buffets

From a hotel’s point of view, the buffet successfully exploits the difference between appearance and human capacity.

Updated 139 days ago

The Taste by Vir Sanghvi: How travel has changed over the last five decades

Travelling has become more accessible, but in the process, it may have lost its glamour.

Updated 145 days ago

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