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‘Confused desh bhakt’: Harsh Goenka’s humorous take on boycott trend sparks discussion

Goenka’s post is a satirical take on how consumer choices often get entangled with politics, diplomacy, and public sentiment.

Updated on: Sep 2, 2025, 18:42:06 IST
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Business tycoon Harsh Goenka, known for his candid and witty posts on social media, has once again struck a chord with netizens. On Tuesday, the RPG Group Chairman shared a humorous post on X, reflecting on the complexities of modern-day nationalism and the ever-evolving trends of boycotts. In his tweet, Goenka playfully narrated his journey as a “confused desh bhakt”.

Goenka's tweet quickly went viral, amassing thousands of likes and shares within hours. (Livemint)
Goenka's tweet quickly went viral, amassing thousands of likes and shares within hours. (Livemint)

“As a patriot, I am utterly confused. Earlier I boycotted China (no noodles, no Chinese Ganesha), then I stopped having Turkish baklava, next it was Maldives (I cancelled my holiday), then I went to the temple erected for Trump and embraced everything American. But as a loyalist, I’ve recently stopped going to McDonalds and drinking Coke. I’ve moved to Russian vodka and preparing for making TikTok reels. Current dilemma: Can I watch the upcoming Pakistan cricket game?- A confused desh bhakt,” the business tycoon wrote.

Also Read: ‘Indians move abroad to…’: Harsh Goenka’s satirical post on expat life sparks debate online

Goenka’s post is a satirical take on how consumer choices often get entangled with politics, diplomacy, and public sentiment.

Social media reactions

His tweet quickly went viral, amassing thousands of likes and shares within hours. While many users applauded the businessman for his humorous take on the complexities of hyper-nationalism, others joined in with their own witty responses.

“Sir, in geopolitics things can change anytime, which is expected for politicians. But for a businessman, it’s important to stay neutral because unlike politics, it’s not easy for an individual or business to keep shifting positions,” one user commented.

“Sir, I think the best thing is to avoid watching news and enjoy the Pro Kabaddi League with pakoras and samosas,” jokingly wrote another.

“Everything boils down to one thing, try using Indian products. And yes, in geopolitics, things can change quickly. We must adapt. If someone is against us today, we criticize them. If someone is in favor of us, we praise them. It's not tough,” expressed a third user.

“This feels like a “stock market of patriotism”. Sometimes China is down, sometimes America is up, then Russia starts trending, and now there’s total confusion over watching Pakistan’s match!” commented one user.

  • Bhavya Sukheja
    ABOUT THE AUTHOR
    Bhavya Sukheja

    Bhavya Sukheja is a Senior Content Producer at Hindustan Times with over 6 years of experience in digital journalism. She specialises in covering stories that reflect everyday human experiences, with a focus on viral videos, social media trends, and human-interest features that inform readers while sparking meaningful conversations. She loves chasing page views and finding stories that tug at readers’ heartstrings. Known for her strong news sense, Bhavya has a keen ability to spot emerging trends and craft angles that transform viral moments into impactful narratives. Her coverage spans pop culture, entertainment, global affairs, and the internet’s most talked-about topics, helping readers better understand the context behind what is trending online. Before joining Hindustan Times, Bhavya worked with Republic World and NDTV, where she developed her skills in real-time reporting and digital storytelling. Working in fast-paced newsrooms helped her build an editorial approach that prioritises accuracy, clarity, and audience engagement. Bhavya is driven by a curiosity about how people communicate and connect in the digital age. She is particularly interested in stories that highlight cultural shifts, shared emotions, and the evolving nature of online conversations. When she is not tracking trends or producing stories, Bhavya enjoys unplugging and spending time with her cat.Read More

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