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Indian-origin entrepreneur finds Amul milk bottles at Costco in Texas: 'The takeover is near'

An Indian-origin entrepreneur's post on spotting Amul milk at Costco in Texas town Austin in the USA took social media by surprise.

Updated on: Jan 31, 2025, 09:29:59 IST
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A man was surprised when he spotted an iconic Indian brand on the shelves of a supermarket in the USA. Taking to X, the Indian-origin entrepreneur shared a picture that shows Amul milk being sold at a Costco.

Man resonated with the man's shocked reaction to finding Indian brand Amul's milk in USA's Texas. (X/@ramprasad_c)
Man resonated with the man's shocked reaction to finding Indian brand Amul's milk in USA's Texas. (X/@ramprasad_c)

“Amul in Costco. The takeover is near,” entrepreneur Ram Prasad wrote on X. The picture he shared shows Amul Gold milk jars kept on a shelf. “Amul Gold, 6% fat,” is also written on a note on the shelf. While replying to a post query, Ram Prasad said he found Amul at a shop in Austin, Texas.

Also Read: US actress shares soulful rendition of India's national anthem on Republic Day: ‘To my beloved India’

Take a look at the post here:

What did social media say?

Last March, Amul announced that for the first time, the Gujarat Cooperative Milk Marketing Federation (GCMMF) would launch four milk variants in the US market.

“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India. The GCMMF has tied up with 108-year old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market,” GCMMF MD Jayen Mehta earlier told PTI.

“Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” he added. Among the places where Amul said it would start selling its products were New Jersey, Dallas, Chicago, New York, Texas, and Washington.

 
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Trisha Sengupta

Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.

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