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Nithin Kamath urges startup founders to stop leading pitches with AI: 'It's like bragging you take bath every day'

Kamath compared highlighting AI usage in a pitch to bragging about an everyday habit. According to him, it simply isn't a genuine differentiator anymore today.

Updated on: Aug 16, 2026, 09:58:47 IST
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Zerodha co-founder and CEO Nithin Kamath has sparked a discussion online after urging startup founders to stop presenting artificial intelligence as a key differentiator in their investment pitches, saying that simply using AI has become "table stakes" for companies.

Kamath criticised startup pitch decks that lead with "we use AI". (@Nithin0dha/X)
Kamath criticised startup pitch decks that lead with "we use AI". (@Nithin0dha/X)

In a post on X, Kamath said he receives a large number of investment decks that begin with claims about using AI. He admitted that such pitches have become so common that they now make him lose interest in the presentation.

"The number of investment decks I get leading with 'we use AI' is ridiculous," Kamath wrote. He added that it had reached a point where it "automatically makes my eyes roll" and that he had "almost stopped looking at them".

Kamath said that founders should understand that AI is no longer a unique selling point. "AI is just table stakes now," he said. He also compared highlighting AI usage in a pitch to bragging about an everyday habit. "Bragging that your product uses AI is like bragging that you take a bath every day," Kamath wrote, adding that it is "not a differentiator".

"Especially now that AI has democratized the ability to generate 'nice-looking' decks, the last thing you want to do is say the exact same generic things as every other founder using the exact same tools," he wrote.

(Also Read: ₹2.5 lakh from Nithin Kamath after 30 kg weight loss: ‘My biggest flex’">Zerodha employee gets 2.5 lakh from Nithin Kamath after 30 kg weight loss: ‘My biggest flex’)

What did social media say?

Kamath's comments sparked a discussion on X, with several users agreeing that simply using AI does not say much about a startup.

One user wrote, "Honestly, 'we use AI' is starting to feel like saying 'we have a website'. The interesting part is what the AI actually lets you do that you couldn't do before. That's the part I'd want to hear about."

Another user commented, "So the bubble finally burst. Hopefully I hear less AI AI in future."

"AI is steaming pile of shit which just smell good enough but no one wants to taste it. AI is Biggest scam ever in the world. Trillion dollar worth of fraud," said a third user.

"I believe you on this. If the deck is pretty and could belong to any founder, they offloaded the thinking and kept the shine. It even does the opposite impact on the seriousness and sincerity of the founder towards their solution if anyone can tell that its generic but pretty," wrote one user.

However, one user questioned whether dismissing AI-focused pitches could also lead to good startups being overlooked. "Wondering if you missed some genuinely good pitches because of the eye roll," one person wrote.

Another user argued that startups should focus on solving problems rather than using AI for its own sake. "The goal of a startup should be to first solve a problem. AI is just a tool. If using the tool helps solve the problem better, then it should definitely be used. Otherwise, it shouldn't be used at all," they said.

 
ABOUT THE AUTHOR
Bhavya Sukheja

Bhavya Sukheja is a Senior Content Producer at Hindustan Times with over 6 years of experience in digital journalism. She specialises in covering stories that reflect everyday human experiences, with a focus on viral videos, social media trends, and human-interest features that inform readers while sparking meaningful conversations. She loves chasing page views and finding stories that tug at readers’ heartstrings. Known for her strong news sense, Bhavya has a keen ability to spot emerging trends and craft angles that transform viral moments into impactful narratives. Her coverage spans pop culture, entertainment, global affairs, and the internet’s most talked-about topics, helping readers better understand the context behind what is trending online. Before joining Hindustan Times, Bhavya worked with Republic World and NDTV, where she developed her skills in real-time reporting and digital storytelling. Working in fast-paced newsrooms helped her build an editorial approach that prioritises accuracy, clarity, and audience engagement. Bhavya is driven by a curiosity about how people communicate and connect in the digital age. She is particularly interested in stories that highlight cultural shifts, shared emotions, and the evolving nature of online conversations. When she is not tracking trends or producing stories, Bhavya enjoys unplugging and spending time with her cat.

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