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What is 'All eyes on Pahalgam’? All about the viral phrase Indians are sharing on Instagram and X

People are sharing “All eyes on Pahalgam” on various social media platforms to express their anger and sorrow amid the Pahalgam attack that claimed 26 lives.

Updated on: Apr 24, 2025, 07:46:56 IST
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At least 26 tourists were killed in a terror attack in Jammu and Kashmir's Pahalgam. According to reports, eyewitnesses said that the terrorists specifically targeted the tourists. Amid this horror attack, social media is flooded with people’s reactions, with some sharing the phrase “All eyes on Pahalgam’ accompanied by different images.

An image containing the phrase "All eyes on Pahalgam" went viral on X and Instagram. (Screengrab (X))
An image containing the phrase "All eyes on Pahalgam" went viral on X and Instagram. (Screengrab (X))

What is “All eyes on Pahalgam”?

The “All eyes on” trend first went viral last year after people started using it to protest against the atrocities faced by people in Rafah, Gaza. Later, it became a rallying cry to draw the world's attention to incidents involving humanitarian crises.

Also Read: ‘He was shot in the head’: Pahalgam attack victim’s cousin recalls heartbreaking phone call

After the April 22 attack in Pahalgam, one of the deadliest in recent years, the “All eyes on” trend made a comeback as people shared “All eyes on Pahalgam” on social media, especially Instagram and X, as a form of protest.

Among those killed was 26-year-old Lieutenant Vinay Narwal of the Indian Navy. He and his wife, 24-year-old Himanshi Sowami, were in Pahalgam for a trip after tying the knot just a few days ago, on April 19. Many are also using the phrase on AI-generated images of the couple to express their shock and anger after the attack.

Prime Minister Narendra Modi, who was on a trip to Saudi Arabia, cut his tour short and returned to India following the attack. At the airport, he had a brief meeting with external affairs minister S Jaishankar, foreign secretary Vikram Misri, and NSA Ajit Doval.

PM Modi's X post on Pahalgam attack:

“I strongly condemn the terror attack in Pahalgam, Jammu and Kashmir. Condolences to those who have lost their loved ones. I pray that the injured recover at the earliest. All possible assistance is being provided to those affected,” the PM wrote.

“Those behind this heinous act will be brought to justice...they will not be spared! Their evil agenda will never succeed. Our resolve to fight terrorism is unshakable and it will get even stronger,” he added.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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