In today's fast-paced world, smartphones have become an indispensable part of people's lives and a source of constant communication. However, many people keep their phones on silent, and Zerodha’s Nithin Kamath is one of them. In a recent post, he shared why he prefers using this mode. He revealed this information while reacting to a social media user’s post on his company’s stand on sending notifications and emails to customers.
The young billionaire took to Instagram to share a screenshot of an X post where an individual praised his company for not sending notifications or emails to customers.
“The only broker that never pushes you to trade in any form whatsoever is @zerodhaonline. No notifications, no emails nothing. It's remarkable how they have grown so much,” the person posted.
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Resharing the post, Kamath explained why the company follows such a policy that sometimes “hurts the business.”
“With everybody chasing ‘engagement,’ we seem to have made many things on the internet annoying and unusable,” he wrote, adding, “From Day 1 of Zerodha, ‘don't do unto others what you don't want done unto you’ has been at the core of our philosophy.”
“We don't send an email or a notification unless it's important. Counter-intuitively, this is why people trust us? Not triggering users to trade hurts the business, but in the long run, it's good for the customers,” he expressed.
{{/usCountry}}“We don't send an email or a notification unless it's important. Counter-intuitively, this is why people trust us? Not triggering users to trade hurts the business, but in the long run, it's good for the customers,” he expressed.
{{/usCountry}}He also explained that he keeps his phone constantly on silent due to “annoying calls, notifications, emails. "
Check out the entire post here:
What does social media say?
“Build a product so good that you don't have to remind your customer that you exist,” an individual posted. Another added, “Loved it. The depth of what K believes in and what the core philosophy of doing and not doing certain things, truly commendable… best ones were : 1. Only do what is truly useful and meaningful to end users. 2. Don’t do unto others what you don’t want done unto you.”
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A third added, “That's the beauty of #zerodha and especially the owners who are ethically correct in whatever they do.” A fourth wrote, “That’s all right... but people would still hate you if they are making losses anyway.”
According to Forbes, Nithin Kamath's net worth is $4.7 billion. He co-founded the discount brokerage Zerodha with his brother Nikhil Kamath in 2010.
What are your thoughts on Nithin Kamath’s post about keeping his phone on silent mode?