Film stocks a big hit

With Brand Bollywood emerging as the new in-thing, media shares- especially those of film companies - have been attracting investors, both inside and outside the film fraternity. Right from an ageing Bollywood actor to a die-hard gambler, all are investing in film stock. However, only few of the listed film companies like Adlabs Films, UTV, TV 18 and Balaji Telefilms are the big-ticket shares, others only invite sporadic buying.