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In 1995, Pierce Brosnan and Keely Shaye Smith challenged a huge saltworks planned beside a gray whale nursery; Mexico dropped the project in 2000

A giant salt factory threatened Mexico's gray whale nursery. Pierce Brosnan and Keely Shaye Smith backed the fight against it, and Mexico canceled it in 2000.

Published on: Oct 8, 2026, 11:10:28 IST
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Some conservation stories begin with a rescue; this one begins with a factory plan. Each winter, gray whales come to the calm waters of Laguna San Ignacio, a lagoon on Mexico's Pacific coast, to give birth. According to UNESCO, the whale sanctuary that includes this lagoon holds the most important breeding grounds of the eastern North Pacific gray whale. But in 1995, a proposal for a massive saltworks put that quiet spot at risk. Among those who pushed back were actor Pierce Brosnan and his future wife, Keely Shaye Smith.

Why this lagoon matters so much

Pierce Brosnan and his wife, Keely Shaye Smith, worked with conservation groups to oppose a saltworks planned near Laguna San Ignacio in Mexico. (@piercebrosnanofficial/Instagram)
Pierce Brosnan and his wife, Keely Shaye Smith, worked with conservation groups to oppose a saltworks planned near Laguna San Ignacio in Mexico. (@piercebrosnanofficial/Instagram)

Laguna San Ignacio is in Baja California Sur. It is part of the UNESCO World Heritage site Whale Sanctuary of El Vizcaíno, inscribed in 1993, just before the saltworks plan came up. Gray whales migrate thousands of miles from the Arctic to these warm, shallow waters where mothers give birth to and nurse their young.

Scientists have studied how whales use the lagoon. One such effort appears in a 2003 paper by Bruce Mate, Barbara Lagerquist and Jorge Urban-Ramirez in the Journal of Cetacean Research and Management. In February 1996, the researchers tagged 12 gray whales with satellite transmitters. Six were mothers with young and six were whales without young. The mothers stayed in the lagoon longer than the other whales, making repeated journeys to and from it. The study was limited by its small sample size. It also notes that San Ignacio is one of only three major breeding and calving lagoons along the Pacific coast of Baja California.

Deep Dive

Why is Laguna San Ignacio important for gray whales?

Laguna San Ignacio is crucial for gray whales as it serves as one of the most important breeding and calving grounds for the species, where mothers give birth and nurse their young each winter.

What were the main concerns about the proposed saltworks project in Mexico?

The main concerns included the potential destruction of a pristine natural environment that was vital for gray whales, and the detrimental impact heavy industrialization would have on the delicate ecosystem of the lagoon.

How did the cancellation of the saltworks project impact conservation efforts?

The cancellation of the saltworks project led to the creation of the Laguna San Ignacio Conservation Alliance in 2005, aimed at providing permanent protection for the lagoon and its surrounding lands, ensuring long-term conservation for the area.
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A gray whale, the species that migrates each winter to Mexico's Laguna San Ignacio to give birth.

A giant plan and a global pushback

Celebrities like Pierce Brosnan and his wife Keely Shaye Smith were in support of the campaign. They got married in 2001, after the fight. Famous names may attract attention, but they were only part of a bigger story. The organization says its supporters sent more than a million letters of opposition, and that 34 scientists, including nine Nobel laureates, joined the cause.

How it ended and what came next

On March 2, 2000, the Mexican President, Ernesto Zedillo, declared the project to be canceled. UNESCO's own account states the decision was taken based on an expert mission conducted to the site in August 1999, and Mexico supported the conclusions of the mission. The World Heritage Committee observed that the site was not under any danger then. The mission advised Mexico to consider the lagoon's World Heritage values when reviewing the saltworks plan. The saltworks were never built.

Efforts were made to ensure the plan did not resurface. The Laguna San Ignacio Conservation Alliance was created in 2005 in order to provide permanent protection for the lands which surround the lagoon. NRDC's Joel Reynolds says it was for Mexicans and Mexican leaders to decide whether the plan should be cancelled. Today, the lagoon is also known for its friendly whales, and mothers and calves sometimes approach visitors' boats.

 
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