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iPhone 18 Pro and Pro Max price revealed: Apple's 'most expensive' iPhones ever could cost over $1299 after major hike

Apple unveiled the iPhone 18 Pro and Pro Max, priced at $1,199 and $1,299, respectively—$100 more than the previous models amid a component shortage.

Published on: Sep 9, 2026, 23:21:42 IST
By Shamik Banerjee
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Tech giant Apple unveiled two new iPhone models at their biggest product launch event of the year at Apple Park in Cupertino, California on Wednesday.

John Ternus, chief executive officer of Apple Inc., during a product unveiling event at Apple Park in Cupertino, California, US, on Wednesday, Sept. 9. (Bloomberg)
John Ternus, chief executive officer of Apple Inc., during a product unveiling event at Apple Park in Cupertino, California, US, on Wednesday, Sept. 9. (Bloomberg)

Led by CEO John Terus from the stage, the company unveiled the iPhone 18 Pro and the iPhone 18 Pro Max - new models of the latest generation of Apple's flagship mobile.

CNBC reported that iPhone 18 Pro and iPhone 18 Pro Max will be priced significantly higher than the previous-generation iPhone 17 because of a global component shortage.

Deep Dive

What are the new colors available for the iPhone 18 Pro and Pro Max?

The iPhone 18 Pro and Pro Max will be available in four colors: burgundy, light blue, black, and silver.

Why are the prices of the iPhone 18 Pro and Pro Max higher than the iPhone 17 models?

The prices of the iPhone 18 Pro and Pro Max are higher due to a global component shortage, which has affected manufacturing costs.

How much do the iPhone 18 Pro and Pro Max cost?

The iPhone 18 Pro is priced at $1199, while the iPhone 18 Pro Max is priced at $1299, which are both $100 more than their respective predecessors.
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The company announced that the iPhone Pro will be priced at $1199 - 100 more than iPhone 17 Pro.

Meanwhile, iPhone 18 Pro Max will be priced at $1299 - $100 more than the iPhone 17 Pro Max.

 
ABOUT THE AUTHOR
Shamik Banerjee

Shamik is a journalist covering the United States for Hindustan Times. He has more than four years of experience reporting on US politics, sports, and major breaking stories across fast-moving cycles. He previously worked at Times Now and Sportskeeda, building strong newsroom instincts and digital storytelling skills. At HT.com, he focuses on day-to-day coverage of US political developments while also handling high-impact stories that demand speed, accuracy, clarity, and context under pressure. Shamik has extensive experience covering NFL game days over the past two years, coordinating live updates, analysis, and explainers. He is particularly drawn to large news moments such as US elections and the Super Bowl, where he thrives at the news desk working alongside the team. He holds degrees in Media Studies from Jamia Millia Islamia and English Literature from Jadavpur University. Before entering journalism, he briefly worked in digital marketing and political consultancy roles. Currently a Senior Content Producer at HT Digital, he is driven by curiosity, discipline, and a constant desire to explore new and obscure topics. Outside work, he enjoys reading, films, sports, and learning continuously.

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Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics along with Horoscope 2026.
Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics along with Horoscope 2026.
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