Michael Willis Heard's cause of death revealed? Viral ‘Yes King’ TikToker passes away

Michael Willis Heard, creator of the viral “Yes King” meme on TikTok, has died, his daughter Mykel Crumbie confirmed in an emotional Facebook post.

Updated on: Nov 10, 2025, 09:10:38 IST

By Shamik Banerjee

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Michael Willis Heard, the man who popularized the viral 'Yes King' meme via his TikTok handle, @loveandlighttv, has passed away, his daughter confirmed on TikTok.

Michael Willis Heard, the man behind the viral 'Yes King' meme, has passed away. (Michael Willis Heard on TikTok)

Mykel Crumbie, the daughter of Michael Willis Heard, wrote in a post on Facebook that Heard has passed away. His cause of death was not confirmed.

"My daddy man... I'ma miss you so much king this is crazy to me and you really messing up the family with this one," she wrote. “IDC who didn't love my father and didn't like his lifestyle and WISHED DEATH ON HIM (sic).”

Who Was Michael Willis Heard?

Michael Willis Heard was known for his viral videos, where he provided advice on lifestyle and matters related to sexual wellness. According to his daughter's profile on Facebook, Michael Willis Heard was from Elyria, Ohio. He had thousands of followers across social media, who tuned to his videos for their positive, affirmative nature.

“Yes King” and “Love yourself” - two of his most popular catchphrases, are part of this affirmative advocacy around which Heard had built his followers base.

Also read: Who was Kaelin Bradshaw? Florida-based TikTok star, 29, dies after battle with rare form of bile duct cancer

Tributes Pour In For Mike Willis Heard

Fans of the TikToker paid tribute to him with posts on social media.

"Rest in peace Michael Willis Heard. You’ll always be the king," another said.

"Rip Yes king man. Michael Willis Heard 😔 his videos always made me laugh LLK," wrote one.

"Popular content creator Mike Heard AKA Yes King has sadly passed away. This is a devastating loss for the meme community," added another.

ABOUT THE AUTHOR
Shamik Banerjee
Shamik is a journalist covering the United States for Hindustan Times. He has more than four years of experience reporting on US politics, sports, and major breaking stories across fast-moving cycles. He previously worked at Times Now and Sportskeeda, building strong newsroom instincts and digital storytelling skills. At HT.com, he focuses on day-to-day coverage of US political developments while also handling high-impact stories that demand speed, accuracy, clarity, and context under pressure. Shamik has extensive experience covering NFL game days over the past two years, coordinating live updates, analysis, and explainers. He is particularly drawn to large news moments such as US elections and the Super Bowl, where he thrives at the news desk working alongside the team. He holds degrees in Media Studies from Jamia Millia Islamia and English Literature from Jadavpur University. Before entering journalism, he briefly worked in digital marketing and political consultancy roles. Currently a Senior Content Producer at HT Digital, he is driven by curiosity, discipline, and a constant desire to explore new and obscure topics. Outside work, he enjoys reading, films, sports, and learning continuously.Read More

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