Who is behind the ‘Trump Accounts' ad on the Super Bowl broadcast? Is it run by the govt.?

A Super Bowl ad for ‘Trump Accounts’ drew attention, but the tax-advantaged plan promo was funded by Trump-allied group Invest America, not the US government.

Updated on: Feb 09, 2026 5:36 AM IST

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Among the many commercials being run during the Super Bowl broadcast, one that particularly stood out was the 'Trump Accounts' - tax-advantaged investment accounts for children in the US. The 30-second commercial, however, was not run by the federal government.

President Donald Trump listens during a cabinet meeting at the White House on January 29. (AP)

As the advert showed, a group called Invest America is behind the advertisement. They are a group of Trump-allied businesspersons. Contrary to what many thought, despite being the advert for a government scheme, the ad was not run by the federal government.

The ad initially aired on NBC's NFL pre-game broadcast and featured children speaking directly to the audience about the importance of investing in the Trump accounts. It ran for 30 seconds.

Here's the full advert:

Notably, for Super Bowl LX in 2026, a 30-second national TV commercial slot costs about $8 million on average, with premium placements reportedly reaching $9–$10 million or more.

Invest America, a nonprofit, is promoting and administering the federal “Trump Accounts.” The accounts are officially backed by the US Treasury and tied to Trump’s tax bill. It carries his name in public materials and outreach. Among major donors are Michael and Susan Dell.

Also read: Taylor Swift at Super Bowl today? Fans pick big Travis Kelce hint amid Bad Bunny halftime rumors

Why Trump Is Not At The Super Bowl

Trump is not going to Super Bowl 60 at Levi's Stadium. He said the game location in Santa Clara, California, is “just too far away” to attend this year. He also publicly criticized the entertainment lineup, including Bad Bunny’s halftime show and Green Day’s performance, calling the choices poor and divisive.

Unconfirmed reports suggested aides were concerned he might be booed by the crowd if he showed up.

ABOUT THE AUTHOR
Shamik Banerjee
Shamik is a journalist covering the United States for Hindustan Times. He has more than four years of experience reporting on US politics, sports, and major breaking stories across fast-moving cycles. He previously worked at Times Now and Sportskeeda, building strong newsroom instincts and digital storytelling skills. At HT.com, he focuses on day-to-day coverage of US political developments while also handling high-impact stories that demand speed, accuracy, clarity, and context under pressure. Shamik has extensive experience covering NFL game days over the past two years, coordinating live updates, analysis, and explainers. He is particularly drawn to large news moments such as US elections and the Super Bowl, where he thrives at the news desk working alongside the team. He holds degrees in Media Studies from Jamia Millia Islamia and English Literature from Jadavpur University. Before entering journalism, he briefly worked in digital marketing and political consultancy roles. Currently a Senior Content Producer at HT Digital, he is driven by curiosity, discipline, and a constant desire to explore new and obscure topics. Outside work, he enjoys reading, films, sports, and learning continuously.Read More

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