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Maha-Metro now eyeing non-ticket fare revenue

According to Maha-Metro officials, Maha-Metro awarded the co-branding rights of metro stations namely Nal Stop, Garware College, Phugewadi, Pune Railway Station, Ruby Hall Clinic and Kalyani Nagar with demarcated advertisement spaces inside and outside the stations

At present, Maha-Metro is getting a revenue of <span class='webrupee'>₹</span>55 to <span class='webrupee'>₹</span>72 lakh per annum for stations. (HT PHOTO)
Updated on Mar 26, 2024 05:10 AM IST
BySiddharth Gadkari

The bot con boom: How AI, ads are altering the identity, purpose of the internet

There’s a term for it: enshittification, coined in Nov 2022, describes the decline in the quality of content on the Net. Could walled gardens offer a way out?

At top right, the first ad on the internet, an AT&T banner from 1994. Elsewhere, the pop-ups and spam that came soon after. Today’s infiltration is much more subtle, customised, based on data often gathered without the user’s overt knowledge.
Updated on Mar 23, 2024 02:10 PM IST
ByK Narayanan

How brands turned Instagram's long-post glitch into marketing gimmick

Brands like Swiggy Instamart, Vadilal and Fevikwik India used the Instagram's long-post glitch to create eye-appealing marketing trend online.

Brands used Instagram's glitch to create interesting posts. (Instagram)
Updated on Feb 24, 2024 06:57 PM IST

Walmart acquires US TV maker Vizio for a whopping $2.3b

Analysts said the deal would propel further growth in Walmart's advertising business, which until now has centered on the company's website and stores.

A Walmart store in Germantown, Maryland, US, on Saturday, Feb. 17, 2024. Walmart Inc. is scheduled to release earnings figures on February 20. Photographer: Samuel Corum/Bloomberg(Bloomberg)
Published on Feb 20, 2024 09:36 PM IST
AFP |

Urdu book fair sees less footfalls due to location in BKC

The 26th National Urdu Book Fair in Mumbai offers a wide range of books, including poetry, literature, philosophy, cookery, and religious texts. However, the fair has seen a lackluster response due to its location, which is far from public transportation. Stall owners hope for better turnout in the remaining days of the fair.

Urdu book fair sees less footfalls due to location in BKC
Updated on Jan 09, 2024 08:20 AM IST
BySabah Virani, Mumbai
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