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    Advertising

    Regulator imposes ₹1 lakh fine on Sunrise Foods over ‘100% whole wheat bread’ claim

    Under the Food Safety and Standards Authority of India’s (FSSAI) labelling regulations, bread marketed as “Whole Wheat Bread” must meet a minimum whole wheat flour content threshold of 75% on a flour basis.
    India News
    Updated 14 days ago

    AI-to-AI communication could change how ads are bought and sold: Report

    Ad Context Protocol, launched in 2025, is designed to provide a common operational language for AI systems across the advertising ecosystem.
    Business
    Published 53 days ago

    Media landscape shifts pose fresh advertising challenges

    Media landscape shifts pose fresh advertising challenges
    Cities
    Published 62 days ago

    ₹5 lakh rent vs ₹3 lakh on ads: Burma Burma co-founder explains strategy

    Chhajer said that he eventually came to view the higher rent as an upfront customer acquisition cost.
    Trending
    Updated 64 days ago

    Dubai man who left Mumbai in 2004 says copywriter pay barely changed in 22 years

    Row went on to explain that cumulative inflation in India has risen by around 200-220%.
    Trending
    Updated 141 days ago
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