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At 60, Fevicol sticks to quirky advertising to woo consumers

Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution.
The 60-year Fevicol campaign celebrates its unbreakable bond with generations of Indians.(Photo: Pidilite)
The 60-year Fevicol campaign celebrates its unbreakable bond with generations of Indians.(Photo: Pidilite)
Updated on Aug 28, 2019 04:34 PM IST
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Livemint, New Delhi | BySaumya Tewari

Students discuss how they turned their plan B into an A+ success

If you’ve started college and soon realised that you need to changed subjects, or even streams, don’t panic. Your second pick could end up being exactly what you needed in the first place.
(iStock)
(iStock)
Published on Jul 24, 2019 07:54 PM IST
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Hindustan Times | ByAishwarya Iyer

BJP leads in advertising on Google, YouTube with 1.21 crore spend

Google, in a report on political advertisement across its platforms - Google, YouTube and partner properties, said 3.76 crore was spent by advertisers since February 19.
BJP leads in advertising on Google, YouTube with <span class='webrupee'>₹</span>1.21 crore spend(AP)
BJP leads in advertising on Google, YouTube with 1.21 crore spend(AP)
Published on Apr 04, 2019 06:17 PM IST
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New Delhi | ByPress Trust of India

Outrageous advertising: Brilliant or a boomerang by Gillette?

The latest Gillette advert has sparked an online debate, with many slamming it for what they felt was tarring all men with one colour. Others say the ad only targets bullies and sexual predators.
The Gillette ad asks whether ‘boys will be boys’ or they will look in the mirror and rediscover themselves.
The Gillette ad asks whether ‘boys will be boys’ or they will look in the mirror and rediscover themselves.
Updated on Jan 22, 2019 04:02 PM IST
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Hindustan Times | ByAbhinav Verma, New Delhi

How the 1950s shaped Indian art and design

An ongoing exhibition celebrates the confluence of Indian art and design between the 1950s to the 80s.
Exhibits on display at IMPACT: Design thinking and the visual arts in young India.(Courtesy: Chatterjee and Lal)
Exhibits on display at IMPACT: Design thinking and the visual arts in young India.(Courtesy: Chatterjee and Lal)
Updated on Nov 01, 2018 01:38 PM IST
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Hindustan Times | BySoma Das

Noida authority finalises new rates for advertising

The new rates will come into effect from April 1, 2018
The authority has changed the old system, under which it used to charge different rates for wall wraps, hoardings and unipoles, and will now charge the advertisers a flat rate per square feet (sqft) depending on the zone where the advertisement is to be placed.(Sunil Ghosh/HT FILE)
The authority has changed the old system, under which it used to charge different rates for wall wraps, hoardings and unipoles, and will now charge the advertisers a flat rate per square feet (sqft) depending on the zone where the advertisement is to be placed.(Sunil Ghosh/HT FILE)
Updated on Apr 23, 2018 01:57 PM IST
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Hindustan Times | ByVinod Rajput, Noida
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