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    Advertising News

    AI-to-AI communication could change how ads are bought and sold: Report

    Ad Context Protocol, launched in 2025, is designed to provide a common operational language for AI systems across the advertising ecosystem.
    Business
    Published 33 days ago

    Media landscape shifts pose fresh advertising challenges

    Media landscape shifts pose fresh advertising challenges
    Cities
    Published 42 days ago

    ₹5 lakh rent vs ₹3 lakh on ads: Burma Burma co-founder explains strategy

    Chhajer said that he eventually came to view the higher rent as an upfront customer acquisition cost.
    Trending
    Updated 45 days ago

    Dubai man who left Mumbai in 2004 says copywriter pay barely changed in 22 years

    Row went on to explain that cumulative inflation in India has risen by around 200-220%.
    Trending
    Updated 122 days ago

    The AI awakening for ad agencies

    The AI awakening for ad agencies
    Cities
    Published 133 days ago

    ‘We ran ads on an adult site’: Mumbai exec shares unusual marketing experiment

    Several users praised the unconventional marketing experiment and the insight it uncovered.
    Trending
    Published 150 days ago

    Who is behind the ‘Trump Accounts' ad on the Super Bowl broadcast?

    President Donald Trump listens during a cabinet meeting at the White House on January 29.
    World News
    Updated 256 days ago

    PCB vs ICC: Who pays the heavier price as Pakistan puts $500 million at stake?

    Jay Shah and Mohsin Naqvi.
    Cricket
    Updated 263 days ago

    Fevicol’s silent front page tribute speaks louder than words for Piyush Pandey

    Fevicol’s front-page ad with a lone moustache symbolised Piyush Pandey’s creative legacy, marking a heartfelt farewell to India’s ad genius.
    Trending
    Published 363 days ago

    Ishitta Arun bids emotional farewell to her ‘first rommate’, mama Piyush Pandey

    Ishitta Arun remembers her late uncle Piyush Pandey in heartfelt tribute.
    Entertainment
    Published 363 days ago

    Amul pays tribute to Piyush Pandey with heartfelt post: ‘Inka sur sabse mila’

    Amul paid tribute to Piyush Pandey with a heartfelt creative.
    Trending
    Published 363 days ago

    Obituary: Piyush Pandey was a ‘kindred soul’, recalls adman Prahlad Kakkar

    Piyush Mishra (left) and the Prahlad Kakkar have been known each other for several years.
    Htcity
    Published 364 days ago

    The Piyush Pandey ads that made him ‘Father of Indian Advertising’

    Adman Piyush Pandey has died at the age of 70.
    Entertainment
    Updated 364 days ago

    Piyush Pandey, the voice of Indian advertising, dies at 70

    Piyush Pandey died at 70
    India News
    Updated 364 days ago

    Tech Tonic | Billboard blitz betrays AI desperation, and a bubble ready to burst

    The AI billboard blitz seems fixated on manufacturing inevitability, and willing their version of future into existence. (Vishal Mathur/ HT Photo)
    Business
    Published 379 days ago

    Meta decides it is time to leverage WhatsApp for ads and monetise the platform

    A view of WhatsApp ads. (Official image)
    Business
    Published 493 days ago

    India's antitrust body finds price fixing among global ad agencies in probe

    India's antitrust body found that global ad agencies breached laws by coordinating on commissions they charge advertisers.
    India News
    Published 517 days ago

    Wait, what! People are scratching and sniffing giant 'armpits’ on NYC streets

    People on the street can now sniff a giant armpit to sample Billie’s latest scent, Coco Villa.
    Trending
    Published 546 days ago

    Quick-commerce pushes ad revenue for profitability

    Quick-commerce pushes ad revenue for profitability
    Cities
    Updated 553 days ago

    India plans to scrap digital ad tax to ease concerns of Google, Meta, Amazon

    India plans to scrap a contentious tax of 6% on digital advertisements that primarily affected U.S. tech giants such as Alphabet's Google, Meta and Amazon, aiming to ease U.S. concerns and advance a trade pact.
    Business
    Published 577 days ago

    Meta plans to charge European customers to not see ads on Instagram and Facebook

    The plan, which Meta calls “SNA,” or subscription no ads may be rolled out in the coming months in Europe.
    Business
    Published 577 days ago

    Gurgaon Traffic Police's KBC-style ad on auto impresses internet

    Gurugram Traffic Police's witty auto ad on honking went viral for its clever humour.
    Trending
    Published 612 days ago

    The Secret Service hires Hollywood director for $2M Super Bowl ad; read more

    A shot from the Secret Service ad
    Htcity
    Updated 620 days ago

    AI, consolidation to impact ad business in 2025

    AI, consolidation to impact ad business in 2025
    Cities
    Published 630 days ago

    Mahakumbh: From Campa Ashram to freebies with refreshments, firms pull out all stops

    Billboards and hoardings have been put up by various brands at the ongoing Mahakumbh in Prayagraj. (Sourced)
    Cities
    Updated 642 days ago

    Remembering Zakir Hussain: When the maestro finally showed his face to the world

    Ustad Zakir Hussain had become a household name after appearing in the ad for Taj Mahal tea.
    Htcity
    Published 676 days ago

    Canada sues google alleging anticompetitive practices in online ads

    A large Google logo is seen at Google's Bay View campus in Mountain View, California, on August 13, 2024
    Business
    Published 693 days ago

    Govt issues coaching guidelines, bars them from using deceptive claims | Details

    As per the new guidelines, the coaching centres are explicitly prohibited from using deceptive claims.
    India News
    Updated 709 days ago

    Google defends its ad tech as safe, says it rivals Meta, Amazon, TikTok

    The Google logo is displayed in front of company headquarters during the Made By Google event on August 13, 2024 in Mountain View, California.
    Business
    Published 755 days ago

    How Google allegedly monopolized the ad technology market

    A sign is displayed on a Google building at their campus in Mountain View, California, on Sept. 24, 2019
    Business
    Updated 762 days ago
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