Heroine makers move court on smoking scene rider
The makers of Bollywood film Heroine, starring Kareena Kapoor, on Monday moved to the Delhi High Court against the information and broadcasting ministry's order to display anti-smoking messages during smoking scenes in the movie.bollywood Updated: Aug 28, 2012 10:47 IST
The makers of Bollywood film Heroine, starring Kareena Kapoor, on Monday moved to the Delhi High Court against the information and broadcasting ministry's order to display anti-smoking messages during smoking scenes in the movie.
The film is scheduled to be released on September 21.
Justice Rajiv Shakdher issued notice to the information and broadcasting and health ministries and the Central Board of Film Certification (CBFC) and sought their responses by September 10.
The CBFC was also directed to view the movie and file a report in sealed cover on next date of hearing.
The film's producer, UTV Software Communication, approached the court seeking issuance of a board certificate for the movie without the conditions related to anti-smoking messages.
According to the ministry's letter, producers have to shoot the 20-second message on the actor seen smoking in the film, repeat it in the middle of the movie and also have a static message on the screen during the entire length of a smoking scene.
The petition said the ministry requested the CBFC to advise the film makers to ensure "a 20-second anti-smoking message as approved by the health ministry with voice-over of the actor who is seen smoking in the film to be displayed at the beginning and in the middle (after interval) of the film".
Having no objection with the 20-second message at the beginning and in the interval of the movie, UTV's counsel Parag Tripathi and Atul Nanda opposed the proposed static anti-smoking message during a scene.
"It would kill the creativity of the scene," the film producer said.
The production house had incurred over Rs 30 crore on the film by July-end, said the producer.
UTV said that the production house had been burdened with the "unreasonable and arbitrary requirement" to display a message during smoking scenes.
First Published: Aug 28, 2012 10:44 IST