I’m happy Luv Shuv... got noticed, says director

Director Sameer Sharma is happy that his “underdog” film Luv Shuv Tey Chicken Khurana has been received well by audiences, and admits it could have gone “unnoticed.”

Director Sameer Sharma is happy that his “underdog” film Luv Shuv Tey Chicken Khurana has been received well by audiences, and admits it could have gone “unnoticed.”

Luv-Shuv-Tey-Chicken-Khurana-directed-by-Sameer-Sharma--stars-Kunal-Kapoor-and-Huma-Qureshi

Co-produced by Anurag Kashyap and UTV Motion Pictures, the movie was made within a budget of R3 crore, but managed to set the cash registers ringing and earned Rs 7 crore within six days of it’s Nov 2 release.

“I am really happy to see the audience’s response. We had a Rs 3 crore film, which was always an underdog and now we have earned Rs 7 crore and are growing. These are the figures that give you a sense of the audience’s appreciation,” Sharma said.

“Films like this don’t really hit across and go unnoticed. It’s amazing that we have been noticed. There is audience appreciation, critical appreciation and industry appreciation,” added the debutant.

Sharma, who has been in the industry for a long time, says it was the faith of the movie’s experienced producers that gave him the confidence to go ahead.

“The film’s producers have done some fantastic work before, so that took care of everything...they sensed the fun in the film,” he said.

The director is now working on a new script, based on the world of music.