Once Upon A Time In Mumbaai Dobara trailer grabs TV slot worth crores

Ekta Kapoor has bought the prime-time slots of leading entertainment channels to play the second trailer of Once Upon A Time In Mumbaai Dobara. "It is obvious that prime-time slots won’t come cheap. But money was not an issue. We have spent in crores."

Ekta Kapoor, who has ruled television with many successful shows, knows its functioning really well. Implementing the same knowledge, the producer is now using the platform to promote her next film, Once Upon A Time In Mumbaai Dobara. Interestingly, Ekta has bought the prime-time slots of leading general entertainment channels (GECs) to play the second trailer of the film.

Normally, channels run trailers free of cost, but Ekta wanted the prime-time slots to promote the film. The trailer will be launched today (July 3). “It is between 8 pm to 11 pm that the popular shows are on air and people are hooked on to the TV. We wanted maximum people to watch the trailer, and what better than featuring it during prime time on four channels,” says Tanuj Garg, CEO, Balaji Motion Pictures.

Though the production house did not want to reveal the exact amount spent to buy the slots, Tanuj says, “It is obvious that prime-time slots won’t come cheap. But money was not an issue. We have spent in crores, as we know that running the trailer during prime time will attract many viewers and could target a greater audience. It will surely create more buzz for the film.”