When ‘new-age cinema from India’ Bhaag Milkha Bhaag headed to Europe

Rakeysh Omprakash Mehra recently took Bhaag Milkha Bhaag on a three-country tour of Europe.

When it first released in 2013, Rakeysh Omprakash Mehra’s Bhaag Milkha Bhaag (BMB) won over the both the audience and the critics. Now, three years later, the filmmaker says he had an “amazing experience” when he took the film to the German-speaking cities in Europe earlier this week.

The film-maker took the film to Vienna in Austria, Zurich in Switzerland, and Munich, Frankfurt, Düsseldorf and Berlin in Germany. (HT Photo)

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“It was a three-country tour. Rakeysh took the film to Vienna in Austria, Zurich in Switzerland, and Munich, Frankfurt, Düsseldorf and Berlin in Germany. Besides the promotions, he soaked in the rich culture of those places,” says an insider. Austria is home to Mozart and is famous for its art and culture. “That’s why it was a dream-come-true for Rakeysh. He too enjoys listening to Mozart. He was also excited because few films get a release in those countries,” says the insider.

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When contacted, Rakeysh says, “It was absolutely amazing to see that three years after the film released in India, it released in German-speaking cities of Europe. Majority of the audience present in the theaters were Europeans, and they identified with the film exactly the way Indians did. The interaction with the audience post every screening was enriching. They termed the film as the ‘new-age’ cinema from India, not Bollywood.”