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Book Review: The Kim Kardashian way to market yourself right

Author Jeetendr Sehdev brings together memoirs, marketing advice and inspiration in this book, which everyone should read if they wish to champion the best version of themselves.

Updated on: Jun 16, 2017, 07:36:40 IST
Hindustan Times | By , New Delhi
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Kim Kardashian isn’t quite the role model for us, but she surely know how to market herself. Author Jeetendr Sehdev’s book’s tells you how to do that, and doesn’t just stop there. An insightful read, the book teaches some celebrity formulae of marketing oneself, and channelling the hate around you and using it to your benefit.

The cover of The Kim Kardashian Principle: Why Shameless Sells by Jeetendr Sehdev.
The cover of The Kim Kardashian Principle: Why Shameless Sells by Jeetendr Sehdev.

Sehdev gives the readers a book that explains this so called ‘principle’ through a mix of memoirs, bits of inspiration and of course pure marketing advice.

The cover of The Kim Kardashian Principle: Why Shameless Sells by Jeetendr Sehdev.

Sehdev gives the readers a book that explains this so called ‘principle’ through a mix of memoirs, bits of inspiration and of course pure marketing advice. The way he has shaped the book and its easy (and mostly brave) writing style makes you want to read some more, absorbing all he has to tell like a sponge. You definitely learn more than just about the world’s favourite Kardashian, but for once, also see her as the pure marketing genius she is.

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ABOUT THE AUTHOR
Aditya Dogra

Aditya Dogra writes on art, culture and campus, for the daily Entertainment & Lifestyle supplement, HT City.

Explore the latest Books News, author interviews, book reviews, literary events and new releases. Discover recommendations, reading lists and updates from the world of literature on Hindustan Times.
Explore the latest Books News, author interviews, book reviews, literary events and new releases. Discover recommendations, reading lists and updates from the world of literature on Hindustan Times.
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