India's first Mills & Boons writer
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India's first Mills & Boons writer

The 44-year-old advertising executive, who’s a self-confessed "foolish romantic", won a writing competition organised by Mills and Boons to become the first Indian to work with the puublishing house.

books Updated: May 02, 2009 21:54 IST

Mills & Boon, the biggest, most breathless romance publisher in the world, has completed its search for fresh literary talent. And its first writer from India is Milan Vohra.

In the hope of discovering new literary talent to appeal to the country's expanding middle class, the British-based firm had held a writing competition in India, reports The Telegraph.

It was Vohra’s short story, the Love Asana, that impressed the judges.

The 44-year-old advertising executive, who’s a self-confessed "foolish romantic”, is now poised to become one of the publisher's star writers.

She wrote her winning 2,000-word entry in one night and will not receive specialist coaching to hone her erotic writing skills.

Her story tells the story of love conquering all in a yoga class.

Vohra, who met her husband at the age of 17 and married at 24, told The Times newspaper: "I see the typical M&B reader in India as a young middle-class woman who travels to her data-entry job by bus every day."

The married mother-of-two added: "She keeps her M&Bs tucked away, hidden among her delicates in a cupboard at home."

First Published: May 02, 2009 13:50 IST