MUMBAI: Tata Motors, the country’s largest manufacturer of commercial vehicles, plans to extend its hold beyond Indian shores, and also emerge from the shadows of Jaguar Land Rover, its new managing director, Guenter Butschek, has said.
The marketshare of Tata Motors has come down from 59.8% in 2011-12 to 46.4% in 2015-16 as competitors made inroads. Butschek is pushing the company to markets extending from southeastern Asia to Latin America.
“Global expansion will be an important theme going forward as it offers economies of scale and returns on our R&D investment and longer product cycles across markets,” Butschek told shareholders recently.
Tata Motors’ passenger vehicle sales have fallen recently. Its marketshare in India has fallen from 13% to 4.6% from 2011-12 to 2015-16. On the other hand, the company exported 58,058 vehicles in 2015-16, up 16% compared with 49,936 units in 2014-15. But even this is dominated by commercial vehicles — 54,052 of last fiscal’s exports were CVs. Export revenue last year was ₹4,372 crore, up from ₹3,980 crore in 2014-15.