Trai to look into auto download of video ads

NEW DELHI: Telecom Regulatory Authority of India (Trai) will hold a session on October 24 in Hyderabad with industry experts to examine concerns over unsolicited

NEW DELHI: Telecom Regulatory Authority of India (Trai) will hold a session on October 24 in Hyderabad with industry experts to examine concerns over unsolicited online video ads that download automatically without consumers’ knowledge, pushing up their data costs inadvertently. Officials pointed out that the issue is not about content regulation. “It is about the non-transparent way in which data usage is happening. At about 20-30 paise per MB, data is expensive. So the issue needs to be examined,” said an official.

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