Amazon India's ‘Bazaar’ goes live, to compete with Softbank-backed Meesho

Amazon India's Bazaar is an online market place that will feature unbranded products, which will be priced below ₹600.

Updated on: Apr 6, 2024, 17:18:34 IST

By HT News Desk, New Delhi

Prefer HTon Google

Share via

Copy link

After reports emerged in February of Amazon working on an online marketplace called ‘Bazaar’ (Hindi for market) for India, the platform has now gone live in the country.

That Amazon is working on 'Bazaar', was first reported in February (REUTERS)

“Amazon Bazaar is a new store on Amazon.in, offering a dedicated destination for fashion and home products at affordable prices,” says a message from the Seattle-based world's largest e-commerce firm on Bazaar's support page.

All you need to know about Amazon's ‘Bazaar’:

(1.) According to The Economic Times, which was the first to report about Bazaar, the vertical will feature lifestyle and unbranded fashion products, which will be priced below ₹600.

(2.) Items ranging from clothing, accessories, and jewellery, to handbags, shoes, and both traditional and western wear will be listed on the platform, as will be home goods such as kitchenware, towels, bed linens, and items for decoration, as per Amazon.

(3.) After a “quick review” of Bazaar, ET said that for Amazon Prime subscribers, the delivery estimate is around 4-5 days. This is probably because users typically do not prioritise faster deliveries for low-cost goods, such as the ones listed on this marketplace.

(4.) Bazaar is currently available on Amazon's Android app in India, and will be placed “prominently” for a select cohort of users, ET said.

(5.) Bazaar puts the Jeff Bezos-founded company in direct competition with Softbank-backed Meesho, while Flipkart also runs a separate app called Shopsy for similar offerings. The launch is important for Amazon also because it clocked an India user growth of only 13% in December 2023, according to a January report from research firm Bernstein.

An Amazon India spokesperson said,"We continue to invest and innovate on behalf of our customers and third-party sellers and are excited to introduce the Amazon Bazaar storefront on Amazon.in where customers can discover and shop ultra-affordable fashion and home products listed by sellers, especially from manufacturing hubs across India."

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

Amazon

Stay updated with the latest Business News, stock market updates, petrol and diesel prices, gold and silver rates, income tax updates and major developments from India and across the world.