Google's parent company Alphabet paid $20 billion to Apple in 2022 to maintain its status as the default search engine on Apple’s web browser Safari, it was reported. The amount Google paid in 2021 was around $15 billion, Bloomberg reported citing numbers disclosed through documents which are a part of the US Department of Justice’s antitrust lawsuit against Google.
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How much Google has paid Apple over the years?
As Google faces the antritrust case which looks at its deal with Apple and how it helped the company monopolise online search business, it was reported that the amount paid by Google to Apple increased in the last couple of years.
It was $15 billion in 2021 and the recent increase shows Google's ambition to maintain a default position with its search engine.
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Does Apple give users choice to change search engine?
No, Apple does give users a choice to change the search engine on all of its devices although options like Bing, DuckDuckGo are available to users. By default, Google Search is set as the primary search engine in Safari on iPhones, iPads and Macs.
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Have other companies attempted to strike deal with Apple?
Yes, companies like Microsoft have attempted to negotiate similar agreements with Apple which have reportedly been unsuccessful. It was earlier reported that Microsoft wanted to sell Bing to Apple. Meanwhile, Apple could be in talks with Google to integrate Gemini AI in its devices.
{{/usCountry}}Yes, companies like Microsoft have attempted to negotiate similar agreements with Apple which have reportedly been unsuccessful. It was earlier reported that Microsoft wanted to sell Bing to Apple. Meanwhile, Apple could be in talks with Google to integrate Gemini AI in its devices.
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