How does an average Valentine's Day budget look like? Most gifts from these 6 sectors

At 29.2%, jewellery is the most purchased gift on the occasion, as per a study.

Published on: Feb 11, 2024, 11:45:24 IST

By HT News Desk, New Delhi

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On an average, jewellery accounts for nearly 30% of all gifts purchased on Valentine's Day, which means that maximum gifts bought on the occasion belong to this sector, a study has found.

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The study was conducted by Dot.vu, an interactive content platform. It found that an average Valentine's Day shopping budget is dominated by six sectors, topped by jewellery (29.2%).

At 21.2%, flowers and candy account for the second-highest share in the budget, followed by a dinner outing (20.3%), clothing (13.7%), gift certificate (10.8%) and greeting cards (4.7%).

An average Valentine's shopping budget (Image courtesy: dot.vu)

Indian men outnumber women

Meanwhile, according to a 2022 survey by India Gifts Portal, an e-tailer, Indian men outnumber their female counterparts when it comes to Valentine's Day shopping. The survey also found that the average ticket price for gifts was ₹1000; this is corroborated on Google Search trends too, with the top trending Valentine's Day gift searches being ‘best small Valentine’s gifts for her.'

In US, nearly $26 billion to be spent on Valentine's Day 2024?

According to News9Live, which cited a Forbes report, the overall spending in the United States on Valentine's Day 2024 can cross $25.8 billion, equal to the economy of Iceland. Out of these, nearly 40% buyers are expected to shop online.

Additionally, nearly 55% of the Valentine’s Day budget may be spent on partners, and the remaining 45% on friends, colleagues, and even pets.

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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