Mother Dairy on ice cream binge

Mother Dairy, a subsidiary of National Dairy Development Board (NDDB), is keen on expanding its ice cream portfolio and plans to open 7,000 outlets across India over the next two years.|

Mother Dairy, a subsidiary of National Dairy Development Board (NDDB), is keen on expanding its ice cream portfolio and plans to open 7,000 outlets across India over the next two years.|

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"We are in the process of identifying the locations and estimating the cost of investment for the planned 5,000-7,000 outlets against the current 1,200 outlets," said S Nagarajan, managing director, Mother Dairy.

"Our focus for ice cream market includes the top six metros, Mumbai being the immediate focus. We are a Delhi-centric brand but we plan to enter southern market and gradually spread pan-India," Nagarajan said.

Mother Dairy has already crossed the turnover of R5,200 crore as against R3900 crore, last year. "We are looking at the growth of almost 30% from our business that includes milk, packaged foods, frozen foods, fermented products, ice creams and ready-to-drink beverages during the fiscal 2012-13," Nagarajan said.

To strengthen the ice cream category, Mother Dairy is planning to launch and renew the high-end range in the product. At present, ice creams contribute over R200 crore to Mother Dairy's overall revenues.