OTTplay shines on the global stage, wins big at INMA Global Media Awards 2024

OTTplay has won Gold in the Best Product Iteration category and Silver in the category for Best Use of an Event to Build a News Brand.

Published on: May 7, 2024, 21:07:19 IST

By HT News Desk

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HT Labs-backed OTTplay has scored big at the esteemed INMA Global Media Awards 2024, reaffirming its position in the digital media landscape. OTTplay has won Gold (first place) in the Best Product Iteration category and Silver (second place) in the category for Best Use of an Event to Build a News Brand.

This win underscores OTTplay’s strategic acumen in establishing a brand that’s determined to build audience engagement through personalising content discovery and by elevating content based on merit alone.

OTTplay’s pioneering effort in product iteration was duly recognised as it managed to beat Germany’s WeltN24 (“Revitalizing the Welt Community”) and Chile’s La Tercera (“The Match Project”) for the top spot. OTTplay’s evolution from a recommendation platform to a OTT aggregator that solves the problem of maintaining multiple subscriptions while offering a unified platform to discover and consume content from across OTTs was recognised as a novel and innovative solution. This is a validation for OTTplay’s commitment to drive consistent innovation and raise the bar for the digital industry.

Read: OTTplay Awards 2023 full list of winners: Rajkummar Rao wins big, Darlings is Best Film, Ayali Best Web Series

OTTplay Awards, the brand’s IP that recognises the best movies, shows, actors and makers across the country helped OTTplay win the Silver for Best Use of an Event to Build a News Brand. The first of its kind, OTTplay Awards, which turns three this year, truly celebrates the One Nation One Award philosophy allowing content across all Indian regional languages to compete for ultimate glory. This activation effort stems from the brand’s belief that great content is language agnostic and OTTplay Awards provides a democratic playing field where movies, shows and makers from all regional industries compete for top honours. This win underscores OTTplay’s strategic acumen in establishing a brand that’s determined to build audience engagement through personalising content discovery and by elevating content based on merit alone.

“To be recognised on a prestigious and global platform like INMA is a great honour and we’re humbled to receive these awards,” said Avinash Mudaliar, CEO, and Co-founder of OTTplay.

Read: OTTplay Awards' star-studded night lights up Twitter trends

He further emphasised that this recognition is a clear testament to the sharp focus, unwavering dedication, and innovative spirit of the entire team. “This strengthens our dedication to leaving a mark on the digital media scene and discovering inventive approaches to delight our users,” Mudaliar added.

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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