Shares in Samsung Electronics Co Ltd rose more than 3% late on Wednesday ahead of its third-quarter earnings guidance due out on Friday, as investors took heart from firming memory chip prices.

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Shares in Asia's biggest technology firm rose 3.04% to 1.424 million won ($1,300) as of 05:00 GMT. Rival chipmaker SK Hynix Inc jumped 4.4%.
($1 = 1073.7500 Korean won)
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