...
...
Next Story

TikTok plans US e-commerce expansion with new features: Report

TikTok is also rolling out “live-streamed” shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps.

Published on: Feb 08, 2021 06:04 AM IST
Bloomberg |
Prefer HTon Google
Advertisement

TikTok is planning an aggressive expansion into e-commerce in the US, the Financial Times reported, citing people who have seen the social media app’s plans for new features it will introduce this year.

FILE PHOTO: The TikTok app's logo seen on a mobile phone screen in this picture illustration taken February 21, 2019. REUTERS/Danish Siddiqui/Illustration/File Photo (REUTERS)
FILE PHOTO: The TikTok app's logo seen on a mobile phone screen in this picture illustration taken February 21, 2019. REUTERS/Danish Siddiqui/Illustration/File Photo (REUTERS)

Among features to be introduced is a tool that allows TikTok’s most popular users share links to products and automatically earn commissions on sales. TikTok is also rolling out “live-streamed” shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps.

TikTok declined to comment to the newspaper.

 
SHARE THIS ARTICLE ON