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Sale a shoppers' delight

Considering the gravitational pull under a cozy blanket in winters, I compulsively put two alarms to make sure that I jump out of bed before time. My coffeemaker, washing machine and microwave were conveniently put on timer the night before as I didn't want to venture out late the next morning.

Updated on: Feb 27, 2015 12:51 PM IST
Hindustan Times | By , Chandigarh
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Considering the gravitational pull under a cozy blanket in winters, I compulsively put two alarms to make sure that I jump out of bed before time. My coffeemaker, washing machine and microwave were conveniently put on timer the night before as I didn't want to venture out late the next morning.

HT Image
HT Image

The wait for the first extended weekend of the year had been tempting. Come January and my weary eyes would forage newspapers first thing in the morning for something that is called 'bait' in a husband's language and a 'wise bargain' in a wife's. Yes, it's the bugle for all those shopaholics, sale freaks and discount maniacs. End-of-season sale, stock clearance, Republic Day offers, winter sale and combo offers sound so therapeutic.

January welcomes shoppers with ardour and warmth. The year is new, and new is the yearning to overstuff our closets yet again. Be it wall-sized banners, decorations, display or hospitality, all undergo an overhaul to comfort shoppers.

Ranging from on-call babysitters, exotic hospitality, kids' recreation centre, gaming and bowling for kids and 'grown-up kids' (husbands), the shopping malls take care of everything. Newspapers virtually become menu cards with every column, page, corner and section screaming aloud like street hawkers, luring their prey.

Then I dragged myself more than the trolley towards the cash counter. While fishing some discounted knick-knacks, I happily saw the cashier billing my items at discounted rates except one. My arched eyebrows and barging eyeballs made him double-check it only to announce that the item was among the fresh and exclusive stock.

For my husband, it was just a consequence of the customer behavioural study done by markets before sales to tempt buyers. But to me it seemed that the discounts on my bill had conveniently compensated for my prized possession: an exclusive, classy fur coat. Yes, that's ladies' way of looking at it.

 
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