PCB eyeing to earn USD 4 million from Oz series
The cash-strapped Pakistan Cricket Board is eyeing to earn around $four million from the upcoming one-day series against Australia in Abu Dhabi and Dubai starting April 22.cricket Updated: Apr 09, 2009 22:53 IST
The cash-strapped Pakistan Cricket Board (PCB) is eyeing to earn around $four million from the upcoming one-day series against Australia in Abu Dhabi and Dubai starting April 22.
Despite facing problems in getting sponsors for the five ODIs and one-off Twenty20 match, sources in the PCB confirmed that finally the board had signed sponsorship deals for the series.
“The board has sold title sponsorship rights to a builder in Dubai for $440,000 while co-sponsorship rights have been sold for $225,000 to a bank and $160,000 to a cellular company,” a PCB source told PTI.
“The board should earn five million dollars from the television and sponsorship rights of the series out of which one million would be spent on all expenses incurred on hosting the series at these neutral venues,” the source explained.
He said the PCB expects to put $four million in its kitty from the series, which is around 32 crore in Pakistani rupees.
First Published: Apr 09, 2009 22:52 IST