North Delhi civic body to have new rates for ads on taxis

Now, app-based cab aggregators have entered the business and they want their vehicles to be registered in bulk. But North municipal body’s present policy has no provision for collecting tax in bulk.

The North Delhi Municipal Corporation will soon come out with new rates for collection of taxes from private taxi operators who display advertisements on their vehicles.

The North Delhi Municipal Corporation will soon come out with new rates for collection of taxes from private taxi operators who display advertisements on their vehicles. (Ravi Choudhary/ Hindustan Times)

The decision was taken at the standing committee meeting on Wednesday after Poonam Parashar Jha, BJP councillor from Mubarakpur Dabas, raised the matter and said the corporation wasn’t collecting taxes properly.

“There are hundreds of taxi operators who display advertisements on vehicles but do not pay fees to the North corporation. This is leading to huge losses to the civic agency. The officials are not keeping a check on such taxi operators,” Jha said.

As present, under the Delhi Municipal Corporation Act, an annual tax of Rs 1,200 can be charged from individual taxi operators for displaying advertisements on their vehicles.

“We have registered 400 vehicles with us and they are paying fees regularly. But now, the app-based cab aggregators have entered the business and they want their vehicles to be registered in bulk. But our present policy has no provision for collecting tax in bulk,” a senior North corporation official said.

According to the municipal corporation’s outdoor advertisement policy, the commissioner’s permission is needed to display advertisement on vehicles.